Social Media Officer

Remuneration:	cost-to-company
Location:	Lagos, Nigeria
Job level:	Mid
Type:	Permanent
Company:	Ad Talent Africa

Who we are: A leading event management company based in Nigeria.

What we do: We deliver exceptional event planning and execution services, ensuring that every event we manage exceeds our clients' expectations.

What we are looking for: A Social Media Officer to develop and implement social media strategies to enhance brand awareness, engagement and promotion of the company's events and services.

What you will do: 

Social media strategy:

• Develop and execute social media marketing strategies to reach target audiences, build brand presence and drive engagement
• Collaborate with the marketing team to align social media initiatives with overall marketing objectives and campaign calendars

Content creation and curation:

• Create compelling and visually appealing content for social media channels, including posts, stories, videos, graphics and other multimedia assets
• Curate user-generated content, industry news, trends and relevant resources to maintain a consistent and relevant social media presence

Community management:

• Monitor social media platforms, engage with followers, respond to comments and messages and foster positive interactions with the audience
• Manage online communities, forums and groups related to events, networking and industry discussions to enhance brand credibility and relationships

Campaign planning and execution:

• Plan and execute social media campaigns, contests, promotions and partnerships to drive awareness, traffic and conversions
• Utilise social media advertising, influencers and analytics tools to optimise campaign performance, reach target audiences and achieve desired outcomes

Performance monitoring and reporting:

• Track and analyse key social media metrics, such as engagement rates, reach, impressions, click-through rates and conversions, to evaluate campaign effectiveness
• Prepare regular reports, insights and recommendations based on data analysis to improve social media tactics, content quality and audience targeting

Brand reputation and crisis management:

• Monitor online brand mentions, reviews and feedback and respond promptly to customer inquiries, complaints and reputation management issues
• Implement crisis communication strategies, address negative feedback and uphold brand integrity and professionalism in social media interactions

What you must have:

• Bachelor's degree in marketing, communications, digital media, or related field
• Proven experience in social media management or digital marketing, with a minimum of five years in a similar role
• Proficiency in social media platforms, analytics tools and scheduling apps
• Creative flair, storytelling skills and visual content creation abilities
• Strong written and verbal communication skills, with attention to detail
• Knowledge of current industry trends, best practices and emerging technologies in social media marketing

Skills required

• Content creation
• Social media marketing
• Social media strategy

Posted on 30 Aug 11:51, Closing date 29 Sep