Private brand labels are becoming more popular everyday, especially within the FMCG market. Food retailers in the UK such as Sainsburys and Tesco allocate about 50% (and it will increase)of their shelve space to their own label brand.
So my question is: will the majority of manufacturer brands be around in another 10 years and if not, what will happen to the people working in the communication industry? How many people and ads do you need to promote PicknPay products for example? Private labels also have the price advantage in a very price concious market. Would sales, marketing, brand and advertising managers be concerned about this?
