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Scrapping ''Happy Hour'' promotions in pubs
The British Beer and Pub Association and their 32 000 members are introducing a ban on "Happy Hour" two-for-the-price-of-one promotions in a bid to curb binge drinking. Should South Africa take a leaf out of their book?
The question is, will the ban be effective in changing mindsets and encouraging responsible drinking habits? For this, surely a concentrated public awareness campaign would do the job better, and not a curb on the marketing efforts of small pub owners?
