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Customer loyalty: invest in it, but don't over-invest
Dave McMillan, Carolyn Costley and Michele Akoorie 7 Nov 2007
![Finding that perfect diamond online](https://biz-file.com/c/0708/9425-208x117.jpg)
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![View instore display solutions online](https://biz-file.com/c/0711/11698-208x117.jpg)
Customer loyalty: invest in it, but don't over-invest
Dave McMillan, Carolyn Costley and Michele Akoorie 7 Nov 2007
![Finding that perfect diamond online](https://biz-file.com/c/0708/9425-208x117.jpg)
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