40% of shoppers are taking fewer shopping trips in 2007 versus 2006, and 38% say they are shopping closer to home when they do go out, a recent consumer confidence poll conducted by BIGresearch found. “Customers are not bound solely to brand loyalty. Retailers have to find other ways to get customers into their stores,” says Dexter Manning, partner at Chicago-based market analyst Grant Thornton.
Customers are not bound solely to brand loyalty. Retailers have to find other ways to get customers into their stores
Here are three things companies are doing to build loyalty and traffic:
Source: eMediaWire.com