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Mobile CRM: Six experts dial in

7 Nov 2007

Mobile CRM brings many advantages to an organisation, some of which are yet to be discovered. Suffice it to say that it does much more than enable mobile access to e-mail and text messaging. This is about access to real data and the ability to manipulate it in real time, as well as the ability to conduct transactions remotely.

If you have a mobile workforce, chances are it is a vital part of your business. Now that the vast majority of mobile devices can access the Internet, it's no surprise that a growing number of companies are looking to mobile CRM to increase the productivity of their mobile workers, streamline business operations and boost customer satisfaction.

Simply put, mobile CRM means workers have access to company CRM, enterprise resource planning, sales force automation or other back-office software such as order management and accounts receivable through their browser-based mobile devices (BlackBerry, Palm, iPhone, etc.).

Read the full article here.