If you have a mobile workforce, chances are it is a vital part of your business. Now that the vast majority of mobile devices can access the Internet, it's no surprise that a growing number of companies are looking to mobile CRM to increase the productivity of their mobile workers, streamline business operations and boost customer satisfaction.
Simply put, mobile CRM means workers have access to company CRM, enterprise resource planning, sales force automation or other back-office software such as order management and accounts receivable through their browser-based mobile devices (BlackBerry, Palm, iPhone, etc.).
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