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Retail Services News South Africa

Finding that perfect diamond online

USA - Firenze Jewels, a family owned and operated retail store located in the heart of New York City's diamond district, introduces an innovative diamond search tool that allows website shoppers to search by colour, size, and price range for diamond jewellery of their choice.
Finding that perfect diamond online

"Due to the increased demand for a quicker, smarter online search, we've implemented a progressive diamond search that is sure to please even the savviest online shopper," says Gabrielle Guzman, Director of Internet Operations for Firenze Jewels.

For consumers looking for the perfect fancy colour diamond, this new search tool gives online consumers the chance to browse and order from the store's extensive inventory, with international shipping options available.

Fancy colour diamonds are currently the hottest and most exclusive trend in the jewellery industry. Due to their rarity and precious attributes, the rich and famous have taken notice and have purchased fancy colour diamonds in all shapes, sizes and settings including antique style wedding ring versions. Stones in larger sizes are now selected as centerpieces for vintage engagement rings and right hand diamond ring settings, as they were in centuries past.

Firenze Jewels' fancy diamond inventory currently ranges from stones as small as 0.42 carats to stones as large as 16.82 carats. Each diamond is displayed with its distinctive characteristics and is accompanied by a gemological certificate from a certified laboratory such as the world-renowned G.I.A.

For more information or to view the jewellery catalogue, visit: www.firenzejewels.com.

Source: eMediaWire.com

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