![[Cannes Lions 2011] First set of shortlists out](https://biz-file.com/c/1106/75221.jpg?1)
| Category | Total shortlisted entries | Total SA shortlisted | Percentage of SA finalists | 2010 comparison |
|---|---|---|---|---|
| Direct Lions | 204 | 6 | 2.94% | Same - 6 finalists in 2010 |
| Promo & Activations Lions | 175 | 1 | 0.57% | Decline - 2 finalists in 2010 |
| PR Lions | 105 | 1 | 0.95% | Same - 1 finalist in 2010 |
| Outdoor Lions | 426 | 7 | 1.64% | Decline - 22 finalists in 2010 |
| Media Lions | 222 | 6 | 2.70% | Increase - 3 finalists in 2010 |
| Radio Lions | 138 | 38 | 27.53% | Increase - 17 finalists in 2010 |
| Press Lions | 518 | 9 | 1.74% | Increase - 4 finalists in 2010 |
South African entries shortlisted for Cannes Lions 2011
| Shortlist | Category | Title | Advertiser/client | Product/service | Entrant company | Media agency |
|---|---|---|---|---|---|---|
| Direct | A02 Dimensional Mailing | Spark Hope Matchbook | Rock 4 Aids | Art for Aids | Joe Public Jhb | |
| Direct | A10 Direct Response Print or Standard Outdoor, including Inserts | Sell Your Car | Volkswagen | VW Polo | Ogilvy CT | |
| Direct | A10 Direct Response Print or Standard Outdoor, including Inserts | Test Drive | Mercedes-Benz | Mercedes-Benz CL 63 AMG | 140 BBDO | |
| Direct | A10 Direct Response Print or Standard Outdoor, including Inserts | The Voiceless Campaign | The Zimbabwean | Newspaper | TBWA\Hunt\Lascaris Jhb | |
| Direct | C08 Publications & Media | The Voiceless Campaign | The Zimbabwean | Newspaper | TBWA\Hunt\Lascaris Jhb | |
| Direct | C11 Charities, Public Health & Safety, Public Awareness Messages | Waking up the Neighbourhood | POWA | Female Abuse Prevention | Ogilvy Jhb | |
| Promo & Activations | B13 Charities | Waking up the Neighbourhood | POWA | Female Abuse Prevention | Ogilvy Jhb | |
| PR | A05 Travel, Tourism & Leisure | You Know What | Kulula.com | Airline | Atmosphere Communications | |
| Outdoor | A14 Cars & Automotive Services | South Africa | Daimler | Mercedes-Benz | Y&R Jhb | |
| Outdoor | A18 Entertainment & Leisure | Sniper Bus Shelter | The War Museum | Sniper Exhibit | Ireland/Davenport Jhb | |
| Outdoor | A25 Public Awareness Messages | Map | Endangered Wildlife Trust | Wildlife Charity | Grey Jhb | |
| Outdoor | B09 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness | Dugong | Endangered Wildlife Trust | Wildlife Protection Programme | TBWA\Hunt\Lascaris Jhb | |
| Outdoor | B09 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness | Northern White Rhino | Endangered Wildlife Trust | Wildlife Protection Programme | TBWA\Hunt\Lascaris Jhb | |
| Outdoor | B09 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness | Riverine Rabbit | Endangered Wildlife Trust | Wildlife Protection Programme | TBWA\Hunt\Lascaris Jhb | |
| Outdoor | B09 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness | Wattled Crane | Endangered Wildlife Trust | Wildlife Protection Programme | TBWA\Hunt\Lascaris Jhb | |
| Outdoor | B09 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness | Wild Dog | Endangered Wildlife Trust | Wildlife Protection Programme | TBWA\Hunt\Lascaris Jhb | |
| Media | A02 Best Use of Audio | NSRI Recruitment Campaign | National Sea Rescue Institute | Non-profit organisation | Ogilvy CT | |
| Media | A07 Best Use of Special Events and Stunt/Live Advertising | Will the Real Sepp Blatter Please Stand Up | Comair | Kulula | KingJames CT* | Dare Media CT |
| Media | A08 Best Use of Branded Content | Amstel Class Act | Brandhouse | Amstel Lager | OwenKessel Communications* | Nota Bene CT |
| Media | A10 Best Localised Campaign | Ama Visitors | Nando's | Restaurant | Black River FC Jhb* | The MediaShop Jhb |
| Media | C03 Other Consumer Products (including Durable Goods) | Washing Tunnel | LG Electronics | Washing Machine | Y&R Jhb* | Mindshare Jhb |
| Media | C08 Publications & Media | The Voiceless Campaign | The Zimbabwean | Newspaper | TBWA\Hunt\Lascaris Jhb* | |
| Radio | A01 Foods | Buzz | Cadbury | Bourneville Dark Chocolate | Ogilvy Jhb* | Sterling Sound Jhb |
| Radio | A01 Foods | Client | Kraft Foods South Africa | Clorets Eliminator | Ogilvy CT* | B&S Studios CT |
| Radio | A01 Foods | Interrupt | Mars Foods | Snickers | 140 BBDO* | Sidney and Seymour Studios CT |
| Radio | A01 Foods | Repeat | Mars Foods | Snickers | 140 BBDO* | Sidney and Seymour Studios CT |
| Radio | A01 Foods | Would You Rather... | Mars Foods | Snickers | 140 BBDO* | Sidney and Seymour Studios CT |
| Radio | A05 Home Appliances, Furnishings, Electronics & Audio Visual | Blues | Bang & Olufsen | Speakers | TBWA\Hunt\Lascaris Jhb* | Noiseroom Jhb |
| Radio | A05 Home Appliances, Furnishings, Electronics & Audio Visual | Choir | Bang & Olufsen | Speakers | TBWA\Hunt\Lascaris Jhb* | Noiseroom Jhb |
| Radio | A07 Pharmacy | Alivis Shumbeiyi | Kraft Foods South Africa | Halls Throats Lozenges | Ogilvy CT* | Milestone Studio CT/Audio Arts Jhb |
| Radio | A07 Pharmacy | Robert Koning | Kraft Foods South Africa | Halls Throats Lozenges | Ogilvy CT* | Milestone Studio CT/Audio Arts Jhb |
| Radio | A07 Pharmacy | Starly Wilson | Kraft Foods South Africa | Halls Throats Lozenges | Ogilvy CT* | Milestone Studio CT/Audio Arts Jhb |
| Radio | A07 Pharmacy | Brad | Galderma | Benzac Acne Treatment | Net#work BBDO Jhb* | First#Left Jhb |
| Radio | A07 Pharmacy | Gav | Galderma | Benzac Acne Treatment | Net#work BBDO Jhb* | First#Left Jhb |
| Radio | A07 Pharmacy | Glenda | Galderma | Benzac Acne Treatment | Net#work BBDO Jhb* | First#Left Jhb |
| Radio | A08 Clothing, Footwear & Accessories | Verwoerd vs Mandela | Everlast | Boxing Equipment | JWT Jhb* | Freq'ncy Jhb |
| Radio | A10 Cars & Automotive Services | Bud | Mercedes-Benz | Accident Avoidance Features | Net#work BBDO Jhb* | First#Left Jhb |
| Radio | A10 Cars & Automotive Services | Love | Mercedes-Benz | Accident Avoidance Features | Net#work BBDO Jhb* | First#Left Jhb |
| Radio | A10 Cars & Automotive Services | Toby | Mercedes-Benz | Accident Avoidance Features | Net#work BBDO Jhb* | First#Left Jhb |
| Radio | A10 Cars & Automotive Services | Dyer Island Conservation Trust | Volkswagen | VW Bluemotion | Ogilvy CT* | Milestone Studio CT |
| Radio | A10 Cars & Automotive Services | Mveledzo Community Organisation | VW Bluemotion | Ogilvy CT* | Milestone Studio CT | |
| Radio | A12 Restaurants & Fast Food Outlets | Billy | McDonald's | Birthday Parties | DDB Jhb* | Sonovision Studios Jhb |
| Radio | A12 Restaurants & Fast Food Outlets | Theodore | McDonald's | Birthday Parties | DDB Jhb* | Sonovision Studios Jhb |
| Radio | A12 Restaurants & Fast Food Outlets | Tiffany | McDonald's | Birthday Parties | DDB Jhb* | Sonovision Studios Jhb |
| Radio | A13 Travel, Transport & Tourism | Brave Women | Comair | Kulula | KingJames CT* | Sonovision Studios Jhb |
| Radio | A13 Travel, Transport & Tourism | Cloud Time | Comair | Kulula | KingJames CT* | Sonovision Studios Jhb |
| Radio | A13 Travel, Transport & Tourism | Magnificent Men | Comair | Kulula | KingJames CT* | Sonovision Studios Jhb |
| Radio | A15 Publications & Media | Female Voiceover | Independent Newspapers | Career Times | Lowe Bull CT* | Spaced Out Sound CT |
| Radio | A16 Banking, Investment & Insurance | 2012 | Frank.net | Live Cover | FoxP2 CT* | The Work Room CT |
| Radio | A16 Banking, Investment & Insurance | Mall | Frank.net | Live Cover | FoxP2 CT* | The Work Room CT |
| Radio | A16 Banking, Investment & Insurance | Star Jumps | Frank.net | Live Cover | FoxP2 CT* | The Work Room CT |
| Radio | A21 Fundraising & Appeals | Albertina Sisulu | Nelson Mandela Foundation | Charity | Grey Jhb* | Sterling Sound Jhb |
| Radio | A21 Fundraising & Appeals | Martin Luther King | Nelson Mandela Foundation | Charity | Grey Jhb* | Sterling Sound Jhb |
| Radio | A21 Fundraising & Appeals | Nelson Mandela | Nelson Mandela Foundation | Charity | Grey Jhb* | Sterling Sound Jhb |
| Radio | A21 Fundraising & Appeals | Oliver Tambo | Nelson Mandela Foundation | Charity | Grey Jhb* | Sterling Sound Jhb |
| Radio | B01 Best Use of Music and/or Sound Design | Nelson Mandela | Nelson Mandela Foundation | Charity | Grey Jhb* | Sterling Sound Jhb |
| Radio | B02 Best Scriptwriting | Brad | Galderma | Benzac Acne Treatment | Net#work BBDO Jhb* | First#Left Jhb |
| Radio | B02 Best Scriptwriting | Bud | Mercedes-Benz | Accident Avoidance Features | Net#work BBDO Jhb* | First#Left Jhb |
| Radio | B02 Best Scriptwriting | Love | Mercedes-Benz | Accident Avoidance Features | Net#work BBDO Jhb* | First#Left Jhb |
| Radio | B02 Best Scriptwriting | Toby | Mercedes-Benz | Accident Avoidance Features | Net#work BBDO Jhb* | First#Left Jhb |
| Press | A08 Cosmetics & Beauty | Can | Yardley | Oatmeal Clear Spot | Bester Burke Slingers CT | |
| Press | A13 Cars | Busker | Volkswagen | VW Golf | Ogilvy CT | |
| Press | A13 Cars | Paris Hilton | Volkswagen | VW Golf | Ogilvy CT | |
| Press | A13 Cars | Rave | Volkswagen | VW Golf | Ogilvy CT | |
| Press | A18 Travel, Transport & Tourism | Reunion | Avis | Luxury Car Hire | Ireland/Davenport Jhb | |
| Press | A26 Commercial Public Services | Spam Filter | Mweb | Mweb Spam Filter | FoxP2 CT | |
| Press | A29 Public Awareness Messages | Dugong | Endangered Wildlife Trust | Wildlife Protection Programme | TBWA\Hunt\Lascaris Jhb | |
| Press | A29 Public Awareness Messages | Riverine Rabbit | Endangered Wildlife Trust | Wildlife Protection Programme | TBWA\Hunt\Lascaris Jhb | |
| Press | A29 Public Awareness Messages | Wild Dog | Endangered Wildlife Trust | Wildlife Protection Programme | TBWA\Hunt\Lascaris Jhb |
Full shortlists:
Winners will be announced:
![[Cannes Lions 2011] First set of shortlists out](https://biz-file.com/c/1106/75224.jpg?1)
![[Cannes Lions 2011] First set of shortlists out](https://biz-file.com/c/1106/75223.jpg)
![[Cannes Lions 2011] First set of shortlists out](https://biz-file.com/c/1106/75222.jpg){kind=small}
Updated at 1.18pm on 20 June 2011
Updated at 11.25am on 23 June 2011
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