In 2007 the ASA accepted a voluntary undertaking from Reckitt Benckiser to change the font size of a disclaimer appearing on the packaging for its Dettol Hand Liquid Wash. During January 2008 Reckitt was found to have breached this undertaking, by disseminating products containing the unamended label after the relevant deadlines lapsed. 20 Nov 2009 14:49
There are expressions that say "iron sharpens iron", and that it takes a "diamond to polish a diamond". We also believe that in the field of broadcasting excellence breeds excellence. 20 Nov 2009 14:19
SP Media is taking media buying agencies for a hot ride on a specially branded bus, created to give them first-hand experience of transit advertising. Exclusive owners of Metrobus branding, SP Media has been instrumental in fostering positive perceptions about Metrobus advertising and communicating trends in the out-of-home landscape. 20 Nov 2009 12:33
Adding video to your online campaign can significantly improve your marketing results. What makes online video advertising so successful? What can make your video campaign even better? In this in-depth bulletin, based on the knowledge accumulated at Eyeblaster from serving a large portion of the online video campaigns worldwide, we share our insights. 20 Nov 2009 11:51
South Africa's best-loved bread producer, Sasko Bakeries, has recently launched its new logo and brand positioning with a massive re-branding of its fleet of over 1 000 delivery trucks. Implemented by vehicle branding specialists, Graffiti, Sasko Bakeries' new “Share the Goodness” re-branding campaign is one of the largest mobile media installations to be undertaken by the Graffiti production team to date. 20 Nov 2009 11:29
After the announcement that South Africa will be the proud host of the 2010 FIFA World Cup, mixed emotions arose regarding our readiness as a country for this challenge. The implementation of construction plans and marketing strategies, together with taxis that are geared to cater for this challenge, assure our international guests of a soccer experience never to be forgotten. 20 Nov 2009 11:18
Fenomenal Woman, underwritten by Hollard, renowned for innovative thinking, products and media campaigns ventured into the social media space through Popimedia and Wunderman with their "Insurance that Fits" campaign. 19 Nov 2009 15:56
Third-year Communication Design students at The Open Window were given the challenge to create a cover for the iconic/culture Wired magazine. To ensure that the students have hit the spot, the Department Head, Ronel Watson, sent the artworks to the Creative Director of Wired Magazine UK, Andrew Diprose, for his comment. 19 Nov 2009 15:13
To mark World AIDS Day on 1 December, the new series of Kaelo - Stories of Hope will launch with inspiring stories about how South Africans are taking a stand against HIV/AIDS on Sunday, 29 November on SABC 1 at 12h30. The popular 26-episode television series, now entering its fifth season, tells uplifting, inspirational stories about how companies, communities, development organisations, government and individuals and are working together to make a difference in South Africa. 19 Nov 2009 13:46
The 2009 3M Brand Conference is aimed at helping marketers sort through the web of potential legal and financial issues that surround any large, sponsored events. The conference takes place on Tuesday 24 November 2009 in Joburg. Attendance is free. 19 Nov 2009 12:41
The Festive Season is a great opportunity for businesses, large and small, to acknowledge and show appreciation to their customers. A cut-out Santa or the quintessential Christmas tree in your reception area with a personalised ‘Seasons Greetings and Thank you' message from the company is fun as well as another great branding opportunity. 19 Nov 2009 12:23
Tony Koenderman's Brainstorm, an annual conference, started five years ago with the objective of giving the advertising and marketing industry an opportunity to catch up with the latest trends in marketing. This year the forum was titled “Catch a Wake-Up”, and the wake-up in question concerned the digital media. 19 Nov 2009 12:08
Entering the last lap (Round 6) of the exciting “Where's Seymore” competition, our man just shows no sign of diminishing wanderlust... yet. Where has he gotten to this time? Does he know that time is running out? And that lots of people are eagerly wanting to let us know his last known sighting? 19 Nov 2009 11:40
Erik van Wyk has directed the new Medal Paints campaign for Lowe Bull Johannesburg. The three spots hinge on a simple idea that colour makes all the difference and this is perfectly portrayed in a subtle and humorous way. Check it out for yourself - http://bouffant.tv/newsflash/. 19 Nov 2009 11:22
The Advertising Standards Authority of South Africa (ASASA) recently released figures indicating an increase in the number of complains from print advertisements. 19 Nov 2009 10:55
Three City Events has won the award for Top Gender Empowered Company in the Emergent Companies and SMMEs Category, in the prestigious Top Women Awards 2009 held last night! Run by Managing Director Natalie Naude, a dynamic entrepreneur, business woman, wife and mother, the exhibition and promotions company took first place in its category, thanks to Naude's firm focus, not only on employing women, but on developing and mentoring them too. 19 Nov 2009 10:38
Draftfcb Impact has launched a new game for South Africa's national lottery operator, Gidani, using television, national radio stations, newsprint and spectacular outdoor sites. 18 Nov 2009 13:30