[Issa Sikiti da Silva] “There are 12 million (10? 11?) mobile Internet users in South Africa.” “Marketers must roll their sleeves to start targeting 40 million SIM card users or ‘lose out'.” “Mobile marketing is the way to go.” “Mobile marketing is getting bigger because mobile Internet has overtaken PC Internet.” These statements, among others, have become like boring music in marketers' ears. But is it really working? How effective is mobile marketing?

[Issa Sikiti da Silva] The FIFA World Cup trophy is set to arrive in South Africa in early May to begin a national journey as the end of its worldwide tour, which comprises 86 countries and 130 000km, draws near.

The Art Directors Club (ADC) announces the launch of ADC Young Guns 8, with call for entries opening on 24 March 2010 and closing on 12 May. Save US$25 on the entry fee with an early bird deadline of 15 April.

Saturday's SuperSport Super 14 fixture between the Bulls and the Highlanders will see Vodacom's on-field advertising being used in ‘virtual' format. The move is primarily to appease FIFA, the governing body of world football, which is concerned about the damaging effect of painted signage on World Cup pitches.

NEWSWATCH: When MultiChoice announced a couple of weeks ago that it was looking at the possibility of adding a porn channel to its offering, religious and other groups reacted; the organisation has now announced that it won't be launching such a channel, reports News24.