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Using maps to get to grips with SAARF data
[Lisa Botha] USING RESEARCH BETTER: Previously in our series on how to get the most out of SAARF's media audience currencies, I explained how a CHAID analysis can be a valuable starting point when first investigating a market. Here are two further tools which can help turn the SAARF data into media, market and brand insight.
Ad-funded programming: tonic for crisis-hit broadcasters?
[Issa Sikiti da Silva] Vulnerable and financially unsustainable African broadcasters, including the ‘mighty' SABC, which generate a big slice of their total revenues from advertising, are feeling the pinch of the current hostile economic climate as companies slash their marketing budgets and others just close. One marketing expert believes, however, that where there is a will, there is always a way.
Egg + Humanoid opens up some happiness - Egg Films

Egg + Humanoid's latest TV ad further entrenches Coke's strong association with football and South Africa's youth ahead of the 2009 FIFA Confederations Cup. 3 Jul 2009 14:13


Joint Student of the Year at 2009 D&AD Student Awards

LONDON: For only the second time in its 31-year history, the Student of the Year was awarded jointly at the D&AD Student Awards 2009 Ceremony in London last night, Thursday, 2 July 2009. Recipients were Petra Muda and Harri Leppala from Berghs School of Communication in Sweden and Micheline Mannion, Central Saint Martins College of Art and Design in the UK. 3 Jul 2009 12:48


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Promotions and appointments at Mortimer Harvey - Mortimer Harvey

Mortimer Harvey has appointed Mariette Nebuloni as Client Service Director, Sharon Gordon as Head of Production and Sagren Pather as Digital Project Manager. 3 Jul 2009 12:40


Loeries extends Young Creatives deadline

It's not too late for young creatives to enter the Loeries. The deadline for entries for the Loeries Young Creatives Award 2009 has been extended to 10 July 2009. 3 Jul 2009 10:18


Ad-funded programming: tonic for crisis-hit broadcasters?

[Issa Sikiti da Silva] Vulnerable and financially unsustainable African broadcasters, including the ‘mighty' SABC, which generate a big slice of their total revenues from advertising, are feeling the pinch of the current hostile economic climate as companies slash their marketing budgets and others just close. One marketing expert believes, however, that where there is a will, there is always a way. 3 Jul 2009 07:21


2010 FIFA World Cup and Confederations Cup boost marketing spend in the economic recession - Masters & Savant

With South Africa now in a recession after two quarters or negative growth, the FIFA 2010 World Cup looks to be the possible light at the end of the tunnel for the marketing and advertising industry. 2 Jul 2009 12:28


Loeries Travelling Expo off to Durban

The Loeries Travelling Exhibition will be returning to KwaZulu-Natal shortly when it goes to the Durban branch of Vega, The Brand Communications School, from 13 to 18 July. The exhibition showcases the winning work from the awards. 2 Jul 2009 07:35


SA company imports Obama's Internet software

South African mobile services provider Grapevine Interactive has entered into an exclusive partnership with iLoop Mobile to import the same mobile Internet site development technology used by Barack Obama's presidential campaign, the company reported yesterday, Tuesday, 30 June 2009. 1 Jul 2009 11:50


ProNutro packs animated power - Masters & Savant

ProNutro's new TV commercial which shows the power that is packed into the goodness of every pack of cereal was conceptualised by Herdbuoys eKapa and created by production studio Masters & Savant Worldwide. 1 Jul 2009 10:46


The Loerie Awards - whose ego reigns supreme?

If you've got an ego so large that even a big fat raise, your boss's job and a supermodel won't satiate, then The Loerie Awards has created just the site for you. 1 Jul 2009 10:00


New media packages from Sony Entertainment Television

Sony Entertainment Television (SET) announced yesterday, Tuesday, 30 June 2009, that it has made two new media packages available for the channel's advertisers. 1 Jul 2009 09:02


The animated exploration of Cadbury Astros - Masters & Savant

Cadbury Astros has launched a competition aimed at further fostering the desire for exploration in their youth target audience. With a downloadable game supported by a competition element, the promotion will see one lucky winner experience what Astros is all about - the discovery of space. 30 Jun 2009 12:39


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