A 'Yellow Pencil', the equivalent of a Silver Award, is a piece of work or campaign that is a true marker for creative excellence, while the 'Black Pencil', the Gold Award, is for a piece of work or campaign that is truly ground-breaking - the kind of work that can redefine a medium. 'In Book' is for work that is included in The D&AD Annual 2006 as a record of the best work of the year; this work has not won an award, but deserves recognition.
"A record amount of work from a record number of countries was entered into the D&AD Global Awards this year," says D&AD chief executive Michael Hockney. "The quality of nominations is due to the dedication and hard work of D&AD Judges, who ensure that our high standards are maintained."
This year, 745 entries will be included in The D&AD Annual 2006, of which 142 have been nominated for a D&AD award.
All in all, categories with a significant number of nominations include: Television & Cinema Crafts (20 nominations), Television & Cinema Advertising (11), Digital Crafts (10), Art Direction (nine), and Online (eight). Some judges were privileged to set the standard by nominating the first ever award recipients in new categories such as Gaming (four nominations), Magazine & Newspaper Design (six) and Direct (seven).
Details of South African nominees are as follows:
| 2006 D&AD Global Award Pencil South African nominees | |||
| Entrant | Category/sub-category | Title | Client |
| Daddy Buy Me A Pony | Magazine & Newspaper Design/Complete Magazines | Afro II Magazine | Spier Arts Trust & Afro Magazine |
| Lobedu Leo Burnett | Direct/Direct Ambient | Blanket | Salvation Army |
| The Jupiter Drawing Room Cape Town | Writing for Design/Packaging | Primi Piatti Wine Bottles | Primi Piatti |
| 2006 D&AD Global Award In Book South African nominees | |||
| Daddy Buy Me A Pony | Illustration/Graphic Design | African Story Without Words | Afro Magazine |
| Daddy Buy Me A Pony | Illustration/Graphic Design | Design Indaba Invite | Interactive Africa (Design Indaba) |
| Daddy Buy Me A Pony | Illustration/Magazine & Newspaper Design | Afro II Magazine | Spier Arts Trust & Afro Magazine |
| Gloo Digital Design | Digital Crafts/Art Direction | Desktop | Net#work BBDO SA |
| King James RSVP | Branding/Logos & Typefaces | Flat Stanley Logo | Flat Stanley |
| Lobedu Leo Burnett | Direct/Direct Poster Advertising | Blanket | Salvation Army |
| Lobedu Leo Burnett | Graphic Design/Posters | Blanket | Salvation Army |
| Net#Work BBDO | Ambient/PR & Creative Stunts | Ghost Trolley | Simba |
| Net#Work BBDO | TV & Cinema Crafts/Writing | Warning Signs | Virgin Unite |
| Ogilvy South Africa | Graphic Design/Posters | Willem Boshoff | Exclusive Books |
| Ogilvy South Africa | Writing for Design/Graphic Design | Willem Boshoff | Exclusive Books |
| TBWA\Hunt\Lascaris Johannesburg | Direct/Direct Radio Commercials | Drunk Caller | Drive Alive |
| TBWA\Hunt\Lascaris Johannesburg | Direct/Writing for Direct | Muhammad Ali | Reach for a Dream |
| TBWA\Hunt\Lascaris Johannesburg | TV & Cinema Crafts/Direction | Soweto All Stars | Sasol |
| TBWA\Hunt\Lascaris Johannesburg | TV & Cinema Crafts/Use Of Music | Competence | Association for the Blind |
| TBWA\Hunt\Lascaris Johannesburg | TV & Cinema Crafts/Writing | Muhammad Ali | Reach for a Dream |
The full list of nominees can be found at http://www.dandad.org/nominations2006.
