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SA's first D&AD Black Pencil goes to... Trillion Dollar

4 Jun 2010

LONDON, UK: Go South Africa! Black is certainly a good colour for TBWA\Hunt\Lascaris Johannesburg and its client The Zimbabwean lately! Hot on the heels of the first-ever best-in-show ADC Black Cube (and two Grand Clios) comes South Africa's first-ever D&AD Black Pencil, also for the Trillion Dollar campaign, which was awarded tonight, Thursday, 3 June 2010, at the Roundhouse, in Camden, London. [gallery]

SA's first D&AD Black Pencil goes to... Trillion Dollar

A time to remember… The Trillion Dollar campaign wins South Africa’s first-ever D&AD Black Pencil. (Image courtesy: SA Promo Magazine.)

click to enlarge

Truly groundbreaking

The Black Pencil is awarded annually to truly groundbreaking work in advertising and design - the kind of work that redefines a medium. A Yellow Pencil is for a piece of work or campaign that sets new benchmarks of creative excellence.

South Africa was not the only country to take home its first Black Pencil, in Graphic Design, for the campaign that turned money into a medium to promote exiled newspaper The Zimbabwean. Australia's Sapient Nitro (Brisbane) took home two, in Direct and Integrated, for 'The Best Job in the World', the campaign that began with a classified ad and ended with an Oprah Winfrey interview

'The High Line', almost 2.5km of Inner City Park built on a section of a former elevated freight railroad in New York City, was created by Diller Scofidio + Renfro and awarded a Black Pencil in Environmental Design. Apple continued its winning streak at D&AD with a Black Pencil in Websites for Apple.com.

Five Black Pencils, 42 Yellow

Apart from five Black Pencils, 42 Yellow Pencils were also handed out. TBWA\Hunt\Lascaris was also awarded three Yellow Pencils in Graphic Design, Outdoor and Integrated for different elements of the agency's work for The Zimbabwean. Droga5 Australia won three Yellow Pencils also, two for 'Regulars' for Victoria Bitter in TV & Cinema Advertising and also Writing for Advertising. The agency's third Pencil was awarded in Direct for '4320LA/SYD' for V Australia.

'We Choose the Moon' the recreation of the historic Apollo 11 mission to the Moon in real time for the John F. Kennedy Presidential Library & Museum won two Yellow Pencils, in Websites and Digital Advertising. Apartmento, the 'everyday interiors magazine' scooped one of two Yellow Pencils in Magazine & Newspaper Design; the second went to Elle UK's Lily Allen Special Issue

Pencil	Jury	Category	Title	Entrant	Client	Brand	Nation
Black	Graphic Design	Leaflets	Trillion Dollar Flyer	TBWA\Hunt\Lascaris Johannesburg	The Zimbabwean	The Zimbabwean Newspaper	ZA
Black	Direct	Integrated	The Best Job In The World	SapientNitro	Tourism Queensland	Islands of the Great Barrier Reef	AU
Black	Integrated	Integrated	The Best Job In The World	SapientNitro	Tourism Queensland	Islands of the Great Barrier Reef	AU
Black	Environmental Design	Public Space & Community	High Line	Diller Scofidio + Renfro	Friends of the High Line	High Line	US
Black	Websites	Websites	Apple Website	Apple	Apple	Apple	US
Yellow	Book Design	Entire Books	Atlas of the New Dutch Water Defence Line	010 Publishers	010 Publishers		NL
Yellow	Branding	Brand Communications in 3D & Environments	Treehouse Restaurant	Colenso BBDO/AIM Proximity	Yellow	Yellow	NZ
Yellow	Branding	Brand Communications in Moving Image	Soap	Ogilvy & Mather Taiwan	Wego Love Motel	Wego Love Motel	TW
Yellow	Digital Advertising	Digital Advertising Campaigns	We Choose the Moon	Domani Studios	The John F. Kennedy Presidential Library & Museum	John F. Kennedy Presidential Library & Museum	US
Yellow	Direct	Online	4320LA/SYD	Droga5 Australia	V Australia	V Australia	AU
Yellow	Environmental Design	Public Space & Community	Medieval and Renaissance Galleries, Victoria & Albert Museum - Architecture	MUMA	Trustees of the Victoria & Albert Museum	V&A	UK
Yellow	Environmental Design	Temporary Exhibitions	You and Us - Integration of Displaced Persons in Baden-Württemberg	jangled nerves	Haus der Geschichte Baden -Württemberg	Jangled Nerves	DE
Yellow	Graphic Design	Moving Image	There Are More Than 11 Trillion Things To Learn	Paul Postma & Christian Borstlap	Stichting Kinderpostzegels / TNT Post (The Foundation for Children's Welfare Stamps Netherlands)	Childrens' Stamps	NL
Yellow	Integrated	Integrated	Livestrong Integrated Campaign	Wieden + Kennedy Portland	Nike Foundation	Livestrong	US
Yellow	Integrated	Integrated	Trillion Dollar Campaign	TBWA\Hunt\Lascaris Johannesburg	The Zimbabwean	The Zimbabwean Newspaper	ZA
Yellow	Magazine & Newspaper Design	Entire Magazines	Apartamento	Apartamento Magazine	Apartamento	Apartamento	ES
Yellow	Magazine & Newspaper Design	Entire Magazines	October 2009 Issue Lily Allen	ELLE UK	Hachette Filipacchi Publishing	ELLE UK	UK
Yellow	Mobile Marketing	Mobile Marketing	The World's Biggest Signpost	Farfar	Nokia	Nokia	SE
Yellow	Music Videos	Animation	Strawberry Swing				UK
Yellow	Music Videos	Music Videos	Two Weeks				US
Yellow	Outdoor Advertising	Poster Advertising Campaigns	Trillion Dollar Campaign	TBWA\Hunt\Lascaris Johannesburg	The Zimbabwean	The Zimbabwean Newspaper	ZA
Yellow	Packaging Design	Packaging	The Earphones Note	Scholz & Friends Berlin	Panasonic Marketing Europe	Stereo Earphones RP-HJE 130	DE
Yellow	Photography	Book Design	Re Enactors	Jim Naughten	Jim Naughten	HotShoe Books	UK
Yellow	TV & Cinema Advertising	TV Commercials 41-60 seconds	Pure Waters	Publicis Mojo Sydney	Lion Nathan	James Boags Draught	AU
Yellow	TV & Cinema Advertising	TV Commercials 61-120 seconds	Chance	DDB Paris	INPES	Anti Tobacco	FR
Yellow	TV & Cinema Advertising	TV Commercials 61-120 seconds	Closet	BETC Euro RSCG	CANAL+	CANAL+	FR
Yellow	TV & Cinema Advertising	TV Commercials 61-120 seconds	The Regulars	Droga5 Australia	Carlton United Breweries	Victoria Bitter	AU
Yellow	TV & Cinema Communications	TV Promotions, Stings & Programme Junctions	Alan Carr Chatty Man Campaign	4creative	Channel 4	Alan Carr Chatty Man	UK
Yellow	TV & Cinema Crafts	Animation	Future Hopping	Nexus Productions & Goodby, Silverstein & Partners	Comcast	Comcast	US
Yellow	TV & Cinema Crafts	Animation	The Beautiful Word Campaign	Ogilvy FR	Mattel	Scrabble	FR
Yellow	TV & Cinema Crafts	Direction	Breathe	Blink & RKCR/Y&R	COI	Fire Safety	UK
Yellow	TV & Cinema Crafts	Direction	Fantastic Journey	Final Cut & RKCR/Y&R	Virgin Media	Virgin Media	UK
Yellow	TV & Cinema Crafts	Direction	Pure Waters	Revolver Films & Publicis Mojo Sydney	Lion Nathan	James Boags Draught	AU
Yellow	TV & Cinema Crafts	Direction	Tips	MJZ	CareerBuilder.com	CareerBuilder.com	US
Yellow	TV & Cinema Crafts	Sound Design	Sarah's Story	Wave Studios	Barefilms	MNDA	UK
Yellow	TV & Cinema Crafts	Use of Music	Future Hopping	Goodby, Silverstein & Partners, Bright Pictures Bicoastal & Nexus Production London	Comcast	Comcast	US
Yellow	Typography	Poster Advertising	Clocks	BETC Euro RSCG	The Aids Africa Solidarity Fund	Solidarité Sida	FR
Yellow	Websites	Sound Design & Use of Music	Sounds of Hamburg	Jung von Matt/Alster	Philharmonic Orchestra of Hamburg	Philharmonic Orchestra of Hamburg	DE
Yellow	Websites	Websites	We Choose the Moon	The Martin Agency	John F. Kennedy Presidential Library and Museum	The Moon Landing 40th Anniversary	US
Yellow	Writing for Advertising	Poster Advertising	The last place you want to go campaign	M&C Saatchi	Dixons Stores Group	Dixons.co.uk	UK
Yellow	Writing for Advertising	TV & Cinema Advertising	The Regulars	Droga5 Australia	Carlton United Breweries	Victoria Bitter	AU
Yellow	Writing for Design	Packaging	innocent packaging (Autumn 2009)	Innocent Drinks	Innocent	Innocent	UK

All of the winning work can be viewed at http://awards.dandad.org/2010.

Said D&AD president Paul Brazier, "And there we have it. Proof, if it were needed, that creativity shines in the face of global recession, and even political oppression.

"Over the last few years at D&AD, ever more ingenious creative work has been rewarded. Maybe the rise of digital has had something to do with it. That showed us you didn't need to use traditional media to solve clients' problems.

"And when a simple stamp on a useless bank note can make a statement for freedom of speech and a Barrier Reef tourist destination can become the biggest story on the news, it really feels like times are changing."

D&AD is a British not-for-profit organisation that represents the international design, advertising and creative communities. Its inaugural awards ceremony was held in 1963. For more, go to http://awards.dandad.org/2010, read the D&AD blog, join the D&AD Facebook group, follow @dandad on Twitter, view D&AD on YouTube and D&AD photos on Flickr.

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