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In brief Marketing South Africa

Gambling on a concept

Sun City is banking on Conceptualise Promotions to help it ensure its customers score in a new scratch card promotion giving away instant cash as well as a range of other exciting prizes. Running until the end of July, the promotion is intended to reward regular users of the resort's casino and slots facilities. The scratch cards are being distributed to guests who earn over a certain number of points as well as through other CRM programmes.

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