The new IFRA event, Mobile Media for Content Consumers on the Move on 24 and 25 July 2008 in Kuala Lumpur, Malaysia, will focus especially on how mobile media platforms can help publishers to increase their reach, gain new audiences, generate new business and diversify their revenues. At the same venue, IFRA Asia will also hold its second Social Media Workshop on 22 and 23 July. For more information, go to www.ifra.com/events.
