Hollywood studio New Line Cinema recently briefed London-based Addictive TV to create an audiovisual viral for one of its new releases, writer/director Michael Davis' cult-in-the-making "Shoot 'Em Up" starring Clive Owen and Monica Bellucc, which was allegedly a smash hit when previewed at the recent Comic Con in San Diego. The film releases in the US on Friday, 7 September 2007, and globally soon thereafter.
