Telkom, with an advertising budget of about R140-million, has appointed Herdbuoys McCann-Erickson and The Agency as its advertising suppliers for the next three years. The Agency will handle Telkom Business while Herdbuoys-McCann Erickson will be responsible for Telkom's consumer and image advertising.
Pinky Moholi, Telkom's deputy vice-president of sales and marketing, says that given the complexities of the company's business, the decision to appoint two different agencies is the best approach. "While this poses a bigger challenge in terms of brand management, we are dealing with multiple market segments which require different communication approaches".
