I'd also like to mention AdVantage's partnership with international brands such as Facebook, the New York Festival of Advertising Awards and the AMEs in order to add value to our industry. We'll see a lot more innovation in 2011, I predict.
Mainstream mobile uptake will be boosted further by new technology such as augmented reality which is perfect for mobile apps. I predict more ads and more print media will use QR codes to draw users/readers to online messaging, competitions and extra content.
*AdVantage magazine's annual special Trends issue, January 2011, features 111 global trends exclusive to AdVantage from JWT Johannesburg and JWT New York. We will be releasing all 111 trends via Twitter - follow @advantagemag - as well over the coming month.
**And, if you currently receive AdVantage magazine for free or are in the industry and want to receive AdVantage monthly, go to www.businessmags24.com/register to subscribe in compliance with the new National Consumer Protection Act.
For more: