The award will help support Burgess’ sabbatical stay at the Kenan-Flagler Business School, University of North Carolina, where he will conduct new research on customer segmentation in emerging markets.
He will work closely with MSI Academic Trustee Jan-Benedict Steenkamp, who is C. Knox Massey Distinguished Professor of Marketing at the Kenan-Flagler Business School and one of the world’s leading marketing academics.
Burgess is currently director of research and professor of business administration at UCT’s Graduate School of Business and William Davidson Institute Faculty Affiliate in the Ross School of Business, University of Michigan. He is also a longstanding member of the Southern African Marketing Research Association (SAMRA).
His publications have appeared in leading international journals such as International Journal of Research in Marketing, International Journal of Advertising and Journal of Cross-Cultural Psychology, among others and include a recent study on market orientation in emerging markets that was published by MSI. International Marketing (with Bothma, Oxford University Press), published in January 2007, is his fifth book.
MSI is a not-for-profit institute located in Boston and was established in 1961 as a bridge between business and academia. Its mission is to initiate, support and disseminate leading-edge studies by academic scholars that address research issues specified by member companies. MSI functions as a working sponsorship and brings together executives with leading researchers from approximately 100 universities world-wide.
