Email newsletters are also by far the most cost-effective way to communicate with your customers. At just a few cents per send, you can reach a large amount of customers without breaking the bank. Just ensure that these clients actually want to receive news and offerings from you first, and that they have opted in to do so.
With current technology, this means your marketing wastage is zero. The system regularly "cleans" your database, removes redundant email addresses and also those that get trapped by firewalls. They can also provide you with accurate stats on delivery and interaction. The benefit of this is that you can continually tweak your content for optimal results.
Pitfalls to avoid when sending email newsletters
It's impossible for local business owners to keep up to date with all the new technology enhancements, technical pitfalls and best practices. It takes time and work to build it, to manage your databases, to create the next one and so forth. With all this, you will have to be a pretty accomplished designer to ensure that a professional product reaches your audience. It is therefore recommended that this function is one that you outsource to a professional digital marketing company.