The store sports a range of branded men's and ladies fashion clothing and other specialty items from custom-built jukeboxes to the classic T-shirt.
Marketing manager for Jack Daniel's South Africa, Dino D'Araujo says the online store is the answer to the fans who've wanted to buy genuine JD-branded merchandise, "The store provides a great range of high-end clothing and memorabilia, catering for both casual shoppers looking for interesting gifting ideas and the serious collector."
"The merchandise seems to have acquired a cult status with our fans and we're excited to finally be offering items previously unattainable. We also plan to add a whiskey collection in the near future, which will enable our customers to purchase rare bottles and gift packs."
For more information, go to www.facebook.com/JackDanielsSA.
