This decision by the Board of SAARF will delay the publication of the AMPS results by about a month.
SAARF Chairman Howard Gabriels says: "This decision to move out the release, despite time and financial implications, is testament to the value of joint industry research as it has created a situation of trust and openness, where the best interests of the industry come first."
This is only the second time in the past seven years that problems with fieldwork have delayed the publication of SAARF AMPS survey results. The previous case was in 1998, when 800 interviews had to be redone in Johannesburg.
The publication of the SAARF AMPS 2005 results is eagerly awaited by the industry as the AMPS 2005 six-months data base contains the largest number of product categories and brands in the history of SAARF.
Industry presentations will take place in Johannesburg on 22 November, in Durban on 23 November and in Cape Town on 24 November 2005. The data will be released on Thursday 24 November at 12:00.
