The 28% BEE equity percentage is as a result of MindShare's ownership structure. It is 50% owned by Ogilvy South Africa, itself 26% black owned and 50% owned by JWT (now 30% black empowered).
MindShare managing director, Luisa Belter, says the deal is a major step in the right direction for MindShare as it strengthens the media company's position in a changing business environment. "In addition, our equity status will allow us to gain entry into previously inaccessible sectors such as parastatals and government in general," she says.
