The Direct Agency of the Year went to Shackleton, Madrid, followed by Nordpol+, Hamburg and TBWA\Germany, Berlin. This award is given to the agency in one country that obtains the highest score for entries in the Direct Lions section, irrespective of whether these have been entered by the agency or another party.
South African winners:
Type Of Entry: Use of Media
Category: Flat Mailing
Title: EVICTION NOTICES
Advertiser/Client: S C JOHNSON
Product/Service: RAID INSECT KILLER
Entrant Company, City: FCB JOHANNESBURG SOUTH AFRICA
Type Of Entry: Use of Media
Category: Field Marketing
Title: DRUNK DRIVING CAN BE FUN
Advertiser/Client: TOOT-N-SCOOT
Product/Service: LATE NIGHT TAXI-SERVICE
Entrant Company, City: TEQUILA\JOHANNESBURG
Type Of Entry: Use of Media
Category: Best Use of Merchandising/In-Store Marketing
Title: VENDING MACHINE
Advertiser/Client: SIMBA
Product/Service: GHOST POPS SNACKS
Entrant Company, City: NET#WORK BBDO, Johannesburg
Country: SOUTH AFRICA
Sales Promotion/Advertising Agency, City: NET#WORK BBDO, Johannesburg
For the full list of winners, go to www.canneslionslive.com/.
