"David has great passion for advertising and in particular understands and appreciates the power of radio advertising. Having already judged this medium at an international level, David will bring expertise and enthusiasm to the jury," stated Terry Savage, executive chairman of the festival.
Commented David Guerrero on his appointment, "Radio represents a massive opportunity for all of us. It may be the only category you can judge with your eyes shut. But it's certainly not easy. And as a jury we'll be looking for work that explores fresh possibilities within the medium."
The founder of BBDO Guerrero Ortega in 1998, the agency has consistently been ranked as one of Asia's leading creative agencies under Guerrero's leadership, and is currently 'Agency of the Year' in The Philippines, according to Campaign Brief Asia, which has also named Guerrero as one of the region's top 10 creative directors.
Guerrero won his first radio award as a student copywriter in London. When working in Hong Kong, where he was responsible for a worldwide campaign for Cathay Pacific Airways, Guerrero won a rare radio trophy at Hong Kong's Media awards. After moving to Manila he contributed to the book Cutting Edge Radio and helped establish his country's first dedicated awards in the medium.
Guerrero has chaired juries at the Asia Pacific Adfest, the Melbourne Art Directors Club and served on last year's Radio Lions jury. He has won awards at all the major shows, including Golds at Cannes and Clio and the Grand Prix at London International.
Launched in 2005, Radio Lions honours the best international creative radio advertising. The aim is to raise its profile to the high standard that has been reached by the other categories judged in Cannes, elevating and recognizing radio as an important element of the media mix.
The 54th International Advertising Festival will be held 17 - 23 June 2007 in Cannes, France.
