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View comments (6) Durban City BrandingPlace branding centers on peoples perceptions and images, and puts them at the heart of orchestrated activities designed to shape the place and it's future. 15 Oct 2009 View comments (5) Boring old Admin/ Creative and Fun Communication/ BrandingStay in the Admin field or take the adventurous route of a career elsewhere. 8 Jun 2009 Good riddance on SABC's Khanyi MkhonzaI think the SABC or rather Minister of Communications is starting on a right pace. First, the removal of chairwoman, Khanyi Mkhonza is a step in the right direction. 5 Jun 2009 Brand Managers SalariesHow do brand managers get paid? 30 May 2009 Audio branding and product identityDo you and your clients have a clear sense of what your brand sounds like? 4 May 2009 View comment (1) The power of branding especially during electionsSouth Africans are a few minutes away from voting for the new democratic government and political parties have since started colouring our streets and villages with posters and everything 3 Feb 2009 View comment (1) Zakumi is not representative of the majority of soccer lovers in South AfricaZakumi lacks energy, township flair and he is out-of-touch with SA's youth culture - he cannot even dance. 19 Nov 2008 View comments (4) Woolworths packaging now based on renewable materialsIn response to "Woolworths Foods: customer champion, environmental villain? By: Patrick Carmody" http://www.bizcommunity.com/Article/196/82/20154.html I now see that the new Woolies sandwich packaging is based on renewable materials. Great start Woolies. 2 Oct 2008 AA - whats up with them?Whats the general take on the AA brand? 22 Sep 2008 View comments (4) The new Coke Zero packaging and branding is a copywork of Pepsi Max.The new Coke Zero packaging and branding has a lot to talk about.Given the rivalry between these two giants soft drinks manufacturers in the world,Coca Cola LTD & Pepsi,the recent branding and packaging of the Coke Zero soft drink by Coca Cola is nothing else but copywork of Pepsi. 18 Aug 2008 View comments (16) Chicken-Licken's marketing drives not workingThere's something wrong with Chicken-Licken's marketing initiaves- they just don't cut it. 26 Jun 2008 View comments (3) What are the brand touch points that young people come accross when buying a cellphone service?What do you buy when your'e buying from MTN besides airtime? 5 Jun 2008 View comments (11) Mellow Wood Scuse me scuse me - what the hell is this rubbish?There is a commercial running on air that is just nonsensical, could someone please tell us what they want us to know. 30 Apr 2008 View comments (3) Something to chew onHaving just seen Orbit 'Professional' chewing gum for the first time, I'm bemused but delighted. 24 Apr 2008 Is Positioning Dead?Some time back I came across a blog from a person from some interactive advertising agency proclaiming that Positioning as a branding strategy is dead. It got me thinking. 17 Apr 2008 View comments (6) E-TV re-brandingI really want to applaud the e-tv team for the job well done on their re-branding exercise. The agency responsible has put 110% 7 Apr 2008 View comments (24) What's Pepsi's problem?????Pepsi has a rather small market share in SA, while around the world they are a well established, highly successful company. We are marketing students researching reasons for this. Are South African's simply brand loyal or does the taste not appeal to us? What is your take on Pepsi's ads, prices and product range? Where does Pepsi's problem lie? 13 Mar 2008 View comments (10) Idols & RandallIs Randall doing his sponsors a disservice with his ultra-rudeness? 30 Aug 2007 Branding Mentor/CouchI am looking for a Senior Brand Manager / Consultant that is willing to give advice and share their experience on Brand Identity development with a Junior Brand Manager. 19 Jul 2007 View comments (3) Why hasn't anyone thought of it?I imagine that if brand advertising can be done on buses, trailers and other mobile platforms that metertaxis can also carry this platform. 6 Jul 2007 View comments (6) "Die Funcken Meercrap DIE!!!!"This is one of sickest and worst advertising mascot! 10 May 2007 Monobrands take careBrand managers often take a short term view of customer value - to their own detriment. 25 Apr 2007 View comments (49) Vodacom wake up and lose the meerkat!im sure we all have heard about the vodacom meerkat, and have an opinion about it. 17 Apr 2007 View comment (1) Over branding in the US marketSubaru has placed the logo for it's STI tuning arm all over a recent model ... 21 Mar 2007 OR Tambo/ Mango... where is the branding hoo haa?Joburg International became OR Tambo and SAA launched Mango but I have seen no big hoo haa branding at the airport. Am I missing something? 28 Nov 2006 |
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