Superbrands announces Council members for 2008 - Superbrands
Superbrands, the world's largest independent arbiter of brands, has finalised the independent Council for Superbrands South Africa 2008. 5 Sep 2008 10:57

Branding: a board's responsibility
[Lindie Engelbrecht] Gone are the days when a company's brand - or reputation - relied solely on the efforts of marketers. While the more public efforts to build the brand may still be spearheaded by the marketing team, proactive plans to protect what is arguably the company's most valuable asset, its brand, should be executed by board members, as part of their role in guarding company interests. 4 Sep 2008 08:52

High time for ISPs, enterprises to prepare for IPv6
South African organisations and service providers must begin preparing for the shift towards Internet Protocol Version 6 (IPv6) or risk facing significant operational and technical headaches when they're forced to implement the new protocol in two-to-three years' time. So says Rob Hunter, JINX Working Group chair at the Internet Service Providers' Association of SA (ISPA). 4 Sep 2008 08:32

New lager launch builds on premium success
Following the recent introduction of Grolsch into the South African market, South African Breweries (SAB) announced yesterday, 2 September 2008, that it will be launching a new premium brand, Dreher Premium Lager. 3 Sep 2008 13:19

The state of the brand - Brand Alive
[Giles Shepherd] It's been a few decades now since the word ‘brand' began to slowly creep out of its product box and assert itself in the corporate world. ‘Branding' was once well understood to simply mean applying a logo to something, and a brand was something you picked off a shelf. Those halcyon days when it was all so easy to understand are long gone, and the brand is the new corporate currency. It's also firmly rooted itself in countries, governments, political parties and individuals. 3 Sep 2008 11:13

Is what you see what you get? - Talk2Us
[Linda Hamman] You place your order in a restaurant and when the food comes it's in an amorphous heap on the plate: does your mouth water? Will you want to eat it? 3 Sep 2008 10:52

The power in purpose - Interbrand Sampson
[Nicola Suter] "The secret of success is constancy of purpose." - Benjamin Disraeli. Those in the drivers seat of today's brands, be it branding consultants, advertisers or brand managers need to shift their definition of brand consistency should they wish to gain real mindshare and resulting profit. 1 Sep 2008 14:15

East African brands join family of international Superbrands - Superbrands
A host of brands operating in Uganda, Kenya and Tanzania have been identified by a voluntary independent panel of experts in the marketing and communications fields in East Africa. The brands participating in the programme range from local home grown brands through to worldwide global giants like Toyota, Mercedes Benz, Pirelli, Shell, Smirnoff and Weetabix. 1 Sep 2008 09:56

kulula revamps brand, extends offering
Having just turned seven, kulula will relaunch itself on Tuesday, 2 September 2008 as part of a strategy to broaden the company's brand appeal, online presence and product portfolio. Respected as a simple, refreshing and consumer-friendly brand, a new look will be unveiled in conjunction with the company's revenue diversification strategy, including three distinct sub-brands to support the company's growth within, and beyond, the country's travel sector. 1 Sep 2008 09:12

Name this open-source feed reader
Cape Town-based app development house thisarmy.com is looking for public participation in finding an appropriate name for its new web application: a good, old-fashioned feed aggregator. 29 Aug 2008 08:45

Leading brands - what distinguishes top players from the average Joe Soap - ChatROOM
A global study conducted by Interbrand confirmed that brand-building is a long-term process rooted on trust between consumers and brands. Led by Coca-Cola during 1886, the study established that 64% of the world's most valuable brands were established before 1949, and only 10% were created since 1980. 28 Aug 2008 18:04

Milky Lane celebrates 50th birthday
[Tshepiso Seopa] The JSE-listed pleasure foods franchise Ola Milky Lane is turning 50 this week, and to celebrate this milestone, the company took celebrities and VIP guests to a restaurant in the sky to enjoy its trademark product at the Johannesburg Country Club in Woodmead on Wednesday, 27 August 2008. 28 Aug 2008 11:41

New look and feel for AA
[Tshepiso Seopa] The Automobile Association of South Africa, popularly known as the AA, has just had a makeover in its quest to be seen as an innovative relevant brand that appeals to a wider market. Nicola Milton, the head of marketing manager for AA, revealed the new marketing campaign at the Design Quarter in Fourways, Johannesburg, yesterday, Wednesday 27 August 2008. 28 Aug 2008 09:10