SA Tourism unveils new Sho't Left campaign
[Tshepiso Seopa] South African Tourism unveiled its new marketing campaign for its domestic tourism initiative, Sho't Left, at the Emoyeni Estate in Parktown, Johannesburg, yesterday, Thursday, 28 August 2008. 29 Aug 2008 09:07

SA marketers not speaking to moms
[Tshepiso Seopa] South African marketers are not focusing on moms in their marketing campaigns; they are speaking to women, to men, to the youth - but not to the gatekeeper. This is the opinion of Maria Bailey, CEO and president of US-based company BSM Media. 22 Aug 2008 09:40

It's summer school time for youth marketers
Marketers, agency execs and brand managers are invited to attend HDI Youth Marketeers' Summer School, to be staged in Johannesburg on 17 and 18 September 2008, to find out how to really grab the attention of today's youth and take their brands from ho-hum to sizzlin'. 22 Aug 2008 08:54

Is there a need for ad industry self-regulation?
[Tshepiso Seopa] Plans by Government to regulate marketing and advertising campaigns targeting children, in order to reduce the high number of obesity in young children, could have a negative effect on those whose bread and butter comes from selling sweets, burgers, chocolates, chips and the like. This already much-discussed issue was under the spotlight at the Kids & Teens Republic Conference, held at the Balalaika Hotel in Sandton yesterday, Wednesday, 20 August 2008. 21 Aug 2008 09:07

Opportunities in the challenges facing marketers
[Tshepiso Seopa] Integrating a social responsibility initiative with an overall marketing strategy is one of the ways that marketers can deal with the new self-regulatory policy that is currently in the pipeline, said Aida Heunis, the managing and senior account director for Egg Marketing & Communications, one of the speakers at the Kids & Teen Republic Conference currently being held in Sandton at The Balalaika Hotel. 21 Aug 2008 08:59

Marketing to children through mom
[Maria Bailey] Marketing through a mother's toddlers, tweens and/or teens is an effective way to capture the buying power of the mom market. It is a successful marketing strategy because it can be used with any stage of motherhood. It plays to a mother's desire to make her children happy. 14 Aug 2008 08:50

Loeries Grands Prix for youth market campaigns
[Tshepiso Seopa] Whose mother wouldn't be proud if her creative child brought home a highly treasured bird, the Loerie Grand Prix award, after a weekend in Margate, KwaZulu-Natal? It's been almost a week since the excitement of the Loeries festival weekend and today we find out more about the concepts that won the judges' hearts, featuring Trigger Communications and the duo of Net#work BBDO and Gloo Digital Design. 1 Aug 2008 09:00

HDI, MTV partner for industry roadshow
Youth market specialists HDI Youth Marketeers and music and youth entertainment network MTV Networks Africa are joining forces to create a roadshow designed to show advertising and media planning agencies what's really going on in the forever evolving youth space, and how to tap into it. 24 Jul 2008 18:59

WAN materials available for celebrating World Literacy Day
PARIS: For newspapers around the world that wish to commemorate International Literacy Day on 8 September 2008, the World Association of Newspapers is now offering materials for publication which include an eight-part serialised story for children, and comic strips and panels from some of the world's most notable cartoonists. 24 Jul 2008 08:49

World Young Readers deadline nears
Newspapers have until 31 July 2008 to send in an entry for this year's World Young Reader prize. Now in its 11th year, the competition rewards great new initiatives for attracting young readers to newspapers. 10 Jul 2008 08:50

Standard Bank renews contract with Three Ring Circus - Three Ring Circus
Three Ring Circus recently announced that Standard Bank, current title sponsor of the Rocking Future Roadshow, has renewed their contract for the second consecutive year. 17 Jun 2008 15:44

Pick n Pay School's Club gives learners the opportunity to change their future - HDI Youth Marketeers
How many youths connect school work with having fun? What is often forgotten is that enjoyment stimulates the learning process and fuels learner participation - making it a crucial teaching tool. Furthermore, with the bigger picture in mind, enjoyment in learning is essential to building a nation of inspired young South Africans. 17 Jun 2008 15:31

SABC, stakeholders commemorate Youth Month
The SABC has partnered with the National Youth Commission and the University of Johannesburg in commemorating National Youth Day on Monday, 16 June 2008, which this year marks the 32nd anniversary of the Soweto Uprising of 1976 and 14 years of democracy. 13 Jun 2008 08:38