Personal shoppers and pampering top South Africans' beauty wish list - Synovate
Over two thirds of all South Africans say that beauty is essentially about non-physical attributes but this does not mean that they don't have plans to improve their looks. Top of their list would be personal shoppers and self-indulgent treatments, according to a recent global study on beauty conducted by Synovate. 28 Aug 2008 15:03

Concerns about climate change hit home - Synovate
77% of South Africans have expressed their concern about climate change, according to a global survey conducted by BBC World News and Synovate. This is 5% higher than the global average of 72% across all markets surveyed. 26 Aug 2008 16:27

2008 ad annual commissions consumer attitude research
The Annual 2008, South Africa's review of the country's R20 billion advertising, design and branding industry, has teamed up with TNS Research Surveys to launch a comprehensive study on public perceptions towards commercial communication. The survey, which goes into the field in September 2008, will be led by market researcher Neil Higgs. 26 Aug 2008 08:56

TV grabbing adspend market share from print
Advertising mediums, and particularly the print platforms, are going to have to be far more competitive on price and innovation if they are to retain real estate clients, according to Nicky Adams, MD of Cape-based advertising agency Inspiration. 26 Aug 2008 08:45

TGI relaunches in South Africa - Ask Afrika
TGI (Target Group Index) the premier global marketing and advertising database was introduced in South Africa six years ago by Barbara Cooke and Tim Bester. South Africa was the 50th country in the world and the first in Africa to offer this highly acclaimed research method to the local advertiser, advertising, media planning and media owner industries. Since that time the TGI client base has grown substantially and TGI has become an essential knowledge source for the industry it serves. 25 Aug 2008 11:50

SAMRA calls for paper synopses submission for the 2009 Conference - SAMRA
SAMRA is calling for papers for the 2009 SAMRA Conference which will take place on 28 & 29 May 2009 - returning to the exclusive Spier Wine Estate in Stellenbosch. 25 Aug 2008 11:45

Eight new category winners in 2008 Top Brands
[Susan Moerdyk] Eight out of 39 categories are topped by new winners, which is an amazing feat! It is always comforting that one of the defining trends of the Top Brands survey is stability, as this is in line with credible global brand studies. Despite this trend, it is very encouraging to see that there has been considerable movement this year, which is a result of rigorous and sustained brand management. [video] 20 Aug 2008 16:03

Misunderstanding the black target market in SA
[Nokuthula Radebe] During the 14 years of South Africa's democracy, the country has changed considerably in terms of the mindset, ambition and beliefs of its citizens. Many marketers and advertisers have been tweaking their messages to accommodate the changing times. 20 Aug 2008 09:14

Investigating Zululand's viability as a shopping destination
How economically viable are the outlying regions of Richard's Bay and Empangeni in Zululand? The Newspaper Advertising Bureau (NAB) commissioned Freshly Ground Insights (FGI) to take a look at grocery shoppers in Zululand's eSikhawini, Ngwelezane, Nseleni and Macekane and found that they all travel to the centres to shop - most often to Sanlam Centre in Empangeni. The study also found that Spar is the number one grocery store for these shoppers. 19 Aug 2008 13:00

The top SA brands of 2008
[Ingrid Rubin] I always look forward to the Ipsos Markinor/Sunday Times Top Brands survey as often there are some big movers and even bigger surprises when it comes to who has come up tops [video]. 18 Aug 2008 09:49

There's gold in them thar senior citizens
[Chris Moerdyk] There is nothing new in the fact that 6% of South Africa's population accounts for 20% of the spending power of the total population. But, once again the University of Cape Town's Unilever institute has shown perfect timing in its “Prime Timers” report, showing the importance to marketers of people over the age of 40 who make up that 6% of the target market. 18 Aug 2008 09:22

Trust, the bedrock of future SA business success
[Craig Kolb] At least part of the reason for the success of Western economies in the later stages of capitalism could be attributed to the accumulated trust in institutions and a democratic climate which guaranteed property rights (Hou and Hou, 2002). 18 Aug 2008 08:52

Money as a measurement of success
Over the past decades, the free flow of investment to emerging markets has brought significant economic opportunities for the first time to many people around the world. As the flow of money takes new routes and reaches more people, the latest Global TGI data may be used to compare and contrast attitudes towards wealth, success and satisfaction around the world. 18 Aug 2008 08:37