Mike Makaab, global head of football, Prosport International, commented, "This is an exciting time for sport, particularly football, at the moment. The company has been proud to see eight of its players representing their countries in the World Cup currently being held in South Africa.
"We are delighted to be associated with the awards and are looking forward to be part of the team that rewards South African corporates and governing bodies that contribute to the growth of the sports industry in this country."
Added Craig Livingstone, global head: rugby and cricket, Prosport International: "I think it is commendable that a UK-based award has been brought to South Africa to recognise what the South African market has done in developing sport in this country.
The Virgin Active Sport Industry Awards in South Africa is the first replication of the awards beyond the UK and the inaugural event will take place on February 17th, 2011 in the City of Ekurhuleni at Emperors Palace.
