South Africa will now use one logo to market the country, following Cabinet's approval of a new international marketing logo. The new logo is designed to replace about 70 old logos that were used by the International Marketing Council and South African Tourism to represent SA. [poll]
Mike Middleton has been appointed category director, chocolate for Cadbury's Africa, Middle East region, effective 1 November 2009. Brands under his wing will include Dairy Milk, Lunch Bar, P.S. and Flake.
Primedia Face 2 Face has just scored a rating of AAA+ Level One Contributor (Qualifying Small Enterprise). As a Qualifying Small Enterprise, Face 2 Face was rated on four of the seven BBBEE elements and not only met but in most cases exceeded the required target score. 6 Nov 2009 15:23
“Answering the ‘where' questions - where are my most profitable customers, where are my competitors located, where are my retail locations performing best - in addition to the traditional who, what and when issues, is a fundamental need,” says ST Group CEO, Alan Ellis ST Group, the preferred southern African partner for Pitney Bowes Business Insight. 6 Nov 2009 08:39
Frances Gordon and Candice Burt, founding partners at plain language training and consulting firm, Simplified, presented papers and seminars at the plain language conference held in Sydney, Australia, in October 2009. 5 Nov 2009 10:29
Mike Middleton has been appointed category director, chocolate for Cadbury's Africa, Middle East region, effective 1 November 2009. Brands under his wing will include Dairy Milk, Lunch Bar, P.S. and Flake. 4 Nov 2009 10:17
Ogilvy has created and launched Hopenhagen, the global campaign designed to generate worldwide support for an agreement at the Conference of the Parties (COP) 15 Copenhagen Climate Change Conference on 7 December 2009. 4 Nov 2009 07:53
Z-CARD's global footprint ensured the success an innovative sampling campaign for Domestos, literally delivering the Unilever brand and an informative Z-CARD straight into the hands of current and prospective Turkish consumers. 2 Nov 2009 13:51
Globally Wunderman has looked after the Ford Motor Company for 41 years and locally is celebrating its tenth anniversary with the Southern Africa division. 2 Nov 2009 11:48
The South African Council of Shopping Centres (SACSC) Special Star Regional Awards 2009 took place late last week in Cape Town for the Western Cape region. In a first for the South African retail industry, this event combined the announcement of the regional winners as well as the category winners of the Footprint Marketing Awards. 2 Nov 2009 11:11
There is one week left to nominate your choice for The Bookmarks Awards' Best Contribution to Online Media & Marketing, sponsored by The Spacestation. 30 Oct 2009 11:35
[Issa Sikiti da Silva] Africa is not the same as it was 10 years ago. Despite the shadow of armed conflict, military coups, electoral fraud, racism, dictatorship, xenophobia and human rights violations that still linger over the ‘dark continent', many observers believe that a couple of positive developments that have taken place here have created a platform for investment and optimism. 30 Oct 2009 10:06
The fourth Brainstorm conference, scheduled as a one-day event on both 9 November 2009 in Cape Town and 11 November in Johannesburg, offers top-line thinking on 360-degree marketing. Blurring the lines between traditional and new media, this ‘new marketing' will be addressed by international heavyweights such as Fernanda Romano (worldwide creative director, EuroRSCG), Chris Colborn (CEO R/GA New York) and Stephen Newton (Google), among others. 30 Oct 2009 09:06
Registrations have opened for the 2009 Neuromarketing Conference which will take place on Thursday, 5 November at the SA National Museum of Military History, Johannesburg. 29 Oct 2009 15:02