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    The Weekly Update EP:08 - The Votes Are In! But Where Too Now?

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    ADvantage ADmag finalists announced

    Competition is rife in the consumer publishing arena - as a result, judges of the Advantage ADmag Awards faced a gruelling task in selecting which consumer publications stood out head and shoulders above the rest. After hours of assessing and reassessing, the finalists have been chosen.

    "The concept of filter judging worked very well this year. There are an increasing number of titles each year and the filter process made it much easier to identify the finalists," says Advantage editor-in-chief John Farquhar. "I'd like to thank the participating judges for their expertise and time."

    The finalists are:

    Africa Birds & Birding
    Africa Geographic
    Business Day, Wanted
    Car
    de Kat
    Drum
    Eat In
    Go!/Weg!
    Golf Digest SA
    Habitat
    Heat
    Move
    National Geographic Kids
    Popular Mechanics
    Real Simple
    SA Country Life
    SA Gardening
    SA Sports Illustrated
    Sarie
    Seventeen
    Shape
    Saltwater Girl
    The Gardener
    VISI
    Woman & Home
    Woolworths Taste
    Your Pregnancy

    The panel of judges for filter process were: Gwen Bezuidenhout, Media Portfolio director, FCB; Megan Chronis, freelance writer/editor, Blue Ink Media; Jacques Breytenbach, MD, Primedia Publishing; and John Farquhar.

    Judges tasked to make final selections were: Sue Rooney, Pan African media director, Universal McCann; Trish Guilford, associate media director, The MediaShop; Wilma de Bruin, media and marketing journalist; Gordon Patterson, managing director, Starcom; Eve Pennington, media strategist, Hunt Lascaris; and John Farquhar.

    Winners will be announced on the evening of Thursday, 29 March 2007.

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