"It is with deep regret that we announce that AdVantage Magazine will be closing. The July issue will be the last the industry will see of this iconic publication. The AdVantage team would like to thank the industry, our readers and advertisers for their loyal support over the last 20 years," says a release issued by the publication.
"I am deeply saddened to hear that AdVantage magazine will be closing. For so many years the ad industry's bible. It will be missed," said Chris Moerdyk, columnist and executive chairman of Bizcommunity on Twitter.
Hear our collective voice @media24 You cannot rip the journalistic heart from our industry without us putting up a fight #saveAdVantage
- Franco D'Onofrio (@frankietwigs) July 2, 2013
WHAT??? WHY??! RT @advantagemag: AdVantage Magazine closes - its a sad day for niche publishing
- Modie Nini (@MasB2sana) July 2, 2013
Absolutely devastating RT @marklives: Just heard final issue of AdVantage Magazine going to print today. Sad day for the ad industry.
- Owlhurst (@Owlhurst) July 2, 2013