All the winners
Muller (@mzansimedia) is described as a legend after 33-years in the media planning industry. He is a former MD of SA's biggest media agency, OMD, has chaired many of the industry's national bodies and remains a fierce fighter for his sector. He has also authored Media Planning - Art or Science, which is part of the curriculum at universities and other educational institutions, and has provided the knowledge base for generations of young people entering the industry.
Judging
The 18-strong AdFocus awards jury was chaired by independent marketing consultant Neil van der Weele. Among its members were Bernice Samuels and Heidi Brauer (@heidibeeee, marketing heads of FNB and Comair/kulula.com respectively; Damon Stapleton (@D_Stapleton), outgoing TBWA\Hunt\Lascaris group ECD who is moving to Australia to become ECD at Saatchi & Saatchi Australia, Campaign Brief reported today; Michelle Meyjes, CEO of the MEC media group; Reinher Behrens (@56Rhino, CE of McCann Worldgroup; and Abey Mokgwatsane, head of experiential agency VWV (@Abeyphonogenic.
According to AdFocus editor David Furlonger, agencies were judged on a range of criteria, including new business and growth; creative success and industry recognition; business retention and client relationships; and BEE and corporate social responsibility. Judges' scores and final results were audited by Deloitte.
The event, at The Arena Royale theatre in Broadacres, Fourways, was filmed by Summit TV for broadcast on Friday 25 November, at 9.30am and 4pm.
The full 2011 AdFocus print annual will be posted on www.adfocus.co.za at the weekend, once FM subscribers have received their copies. A gallery of pictures from the awards and party may be viewed at www.adfocus.co.za/?page_id=4235. Follow @FMAdFocus_2011 on Twitter.