They will be talking about some of the 111 'hottest' things identified by the group and published in the January issue of AdVantage. Van Dam will be talking about some of the big 'things' to look out for; du Plessis will discuss various digital, technological and green 'things'; and Makhene will tackle some of the cultural and lifestyle 'things' for 2011. They will also discuss how the Johannesburg and New York agencies compiled the list, which includes anti cocooning, sustainable fashion plus the 'outing' of Stoney Ginger Beer.
