This research compiles over 2000 account moves from 297 media agencies in 26 countries. A comparison over the three previous years provides a mid-term view. Additional to the 14 network rankings, RECMA ranks the six groups of networks in 2009 and over the three years.
Top 3 networks by region over the past three years (2009-2007):
Rank /Region | Global (26 countries) | Americas (6 countries) | Top 5 Europe | Others Europe (8 countries) | Asia-Pacific (7 countries) |
---|---|---|---|---|---|
1 | OMD | MPG | MPG | OMD | ZenithOptimedia |
2 | MEC | Starcom MediaVest | ZenithOptimedia | Carat | OMD |
3 | Starcom MediaVest | MEC | OMD | MEC | MediaCom |
For more on RECMA, go to www.recma.com.