Advertising News South Africa

Top of the pitch - RECMA rankings

PARIS, FRANCE: The Compitches 2009-2007 rankings have been released by RECMA, based on the evaluation of the agencies' competitiveness and success in new business acquisitions. Agencies are ranked with grades from C to A+, by country then at a regional and finally global level.

This research compiles over 2000 account moves from 297 media agencies in 26 countries. A comparison over the three previous years provides a mid-term view. Additional to the 14 network rankings, RECMA ranks the six groups of networks in 2009 and over the three years.

Top 3 networks by region over the past three years (2009-2007):

Rank /RegionGlobal (26 countries) Americas (6 countries) Top 5 Europe Others Europe (8 countries) Asia-Pacific (7 countries)
1 OMD MPG MPG OMD ZenithOptimedia
2 MEC Starcom MediaVest ZenithOptimedia Carat OMD
3 Starcom MediaVest MEC OMD MEC MediaCom

For more on RECMA, go to www.recma.com.

Let's do Biz