The Bullets From Gunn rapid-fire mini-cases highlight the business results of some of the most famous campaigns in recent years from around the world. They provide compelling evidence that virtually all of the work our industry admires, applauds and creatively awards the most also achieves market success. Close to 240 mini-case studies from 2007 to 2016 are showcased to date.
Commenting on the new ‘Bullets’, Donald Gunn, founder of The Gunn Report says, “Whilst we primarily identify and celebrate each year the best new advertising in the world and its creators, we also very much champion effectiveness. Therefore, on The Gunn Report Online are various studies and projects highlighting best business results: The IPA/Gunn Study, Cases For Creativity and Bullets From Gunn.
“In a world driven by marketing success, we predict that nearly all of these 32 new ‘Bullets’, which have already achieved creative success, will go on to win in the regional and national Effie Shows of late 2016 and spring 2017.”
Find the 32 new case-stories under 2015 and 2016 (to date) on www.gunnreport.com.
