Lowe Bull South Africa took home a Silver Press Lion and a Bronze Press Lion each went to Lowe Bull South Africa, TBWA\Hunt\Lascaris, Ogilvy South Africa, FoxP2 and Grey Worldwide South Africa. Full details are available at www.canneslions.com/winners_site.
"Last night at the Lions Festival in Cannes, FCB South Africa was awarded the Grand Prix for Press for their client Lego. Needless to say, it is a first for South Africa and the positive impact it has on our status as a creative force in world advertising cannot be understated. I think it's fair to say that it is our industry's greatest creative achievement to date and for that we all congratulate FCB wholeheartedly.
"I am sadly one of the few poor sods not at Cannes this year and I am told the spirit in the South African camp there is huge. In addition to FCB's big win, South African agencies have won a mass of Gold medals across almost every category and the question being asked on the streets of Cannes is, 'What's going down in South African Advertising?'"
King added that South Africans have a tendency to underrate themselves as an industry and hopefully now that will change. "Congratulations should also go to Lobedu Leo Burnett, TBWA Hunt Lascaris, Ogilvy and Lowe Bull for their Gold wins which have also helped to put our industry in the Cannes spotlight. With TV still to come, it is already our best performance year ever. Let's hold thumbs for more.
"FCB, may you drink expensive champagne tonight and burp like successful people...Onwards and upwards!" proclaimed King.
South Africa did not feature in the Cyber Lions.
'Still Free' from droga5 New York for Ecko/Marc Ecko Enterprises received one of the Cyber Lions Grand Prix and another went to 'GTI Campaign' for Volkswagen for Crispin Porter + Bogusky Miami.
75 Lions were awarded in Press and 87 in the Cyber Lions competition with the Interactive Agency of the Year going to Crispin Porter + Bogusky Miami.
Stats
1 Grand Prix
11 Gold Lions
16 Silver Lions
47 Bronze Lions
2 Grand Prix
25 Gold Lions
27 Silver Lions
33 Bronze Lions
For more information, go to www.lionsdailynews.com.
