Digital Marketing Strategist

Remuneration:	R40000 - R60000 per month cost-to-company
Location:	Johannesburg
Job level:	Junior/Mid
Type:	Permanent
Company:	Ad Talent Africa

Job description

Who are we?

We are a dynamic, forward-thinking digital marketing agency that partners with businesses to deliver innovative marketing solutions. Our team thrives on creating data-driven strategies that achieve impactful results, helping our clients reach their business goals through a blend of creativity and technical expertise.

We’re passionate about staying ahead of industry trends, ensuring that we remain leaders in the digital marketing space.

Who are we looking for?

We are seeking a highly skilled and strategic Digital Media Strategist to join our team. The ideal candidate is a creative thinker with a deep understanding of digital marketing trends and platforms and a passion for developing innovative strategies that drive results.

If you have a track record of delivering successful campaigns, experience in omnichannel marketing, and a knack for presenting ideas clearly and persuasively, we want to hear from you.

What will you do for our clients: 

• Develop and implement comprehensive digital marketing strategies to achieve clients' business objectives.
• Conduct market research and competitive analysis to identify opportunities and trends.
• Define and segment target audiences, creating detailed customer personas to guide content and campaign strategies.
• Set measurable goals and KPIs for digital marketing campaigns.
• Monitor and analyse client campaign performance, using data to optimise results.
• Provide strategic insights to retain and grow client accounts, while supporting new business proposals.
• Ensure strategy projects are accurately costed and profitable, remaining in scope.
• Perform GAP analyses to address performance discrepancies and create actionable plans.
• Create detailed user journey maps, optimising customer interactions across digital channels.
• Collaborate with the content team to develop engaging, SEO-optimised content aligned with brand messaging.
• Utilise web analytics tools (e.g., Google Analytics) to track and measure campaign performance.

What will you do for our agency:

• Stay informed on emerging digital marketing trends and share insights with internal teams.
• Conduct competitive analysis to identify opportunities for differentiation.
• Lead the creation of case studies showcasing successful campaigns.
• Identify and pursue relevant industry awards to enhance the agency’s brand credibility.
• Foster a culture of innovation within the digital marketing team, encouraging the adoption of new tools and technologies.
• Conduct market research to identify new opportunities and threats.
• Present at online and in-person events on relevant digital marketing topics.

What do you need: 

• Proven experience as a digital marketing strategist or similar role (minimum of three years).
• Strong public speaking skills with the ability to present confidently and engage diverse audiences.
• Deep understanding of digital marketing channels (Google Ads, YouTube, SEO, content marketing).
• Proficiency in marketing and web analytics platforms (e.g., Google Analytics, SE Rankings).
• Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
• Excellent communication and interpersonal skills.
• Creative thinker with a passion for developing innovative marketing strategies.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Certification in Google Analytics, Google Ads, or similar is a plus.
• Experience or knowledge of AI is highly valued.
• Expertise in omnichannel marketing is essential.

Requirements

• Campaign management
• Digital marketing
• Google Analytics
• Digital strategy

Posted on 18 Sep 10:45, Closing date 18 Oct