Group Digital Marketing Manager

• Previous experience in the fintech, banking, or e-commerce industry.
• Experience working in a digital agency.

• Plan and manage digital acquisition activities for mobile app and website using platforms like SEM, social media, and display advertising.
• Collaborate with media agencies and specialist teams to optimise campaigns and control costs.
• Manage relationships with vendors, media agencies, and internal teams to meet acquisition goals.
• Measure and report campaign performance against KPIs and ROI targets.
• Analyse trends to optimise spend and performance based on data insights.
• Conduct fraud monitoring for acquisition campaigns and take corrective actions.
• Plan and execute A/B testing to enhance campaign and creative performance.
• Suggest new digital channels for efficient user acquisition.
• Lead social media strategy and performance marketing initiatives.
• Oversee technical back-end processes for campaign implementation and tracking.

• Digital marketing
• Search engine marketing (SEM)
• Search engine optimisation (SEO)
• Social media strategy
• Programmatic
• Performance marketing
• Reporting