Marketing Lead
Location: | Johannesburg, Braamfontein |
Education level: | Degree |
Job level: | Mid/Senior |
Own transport required: | Yes |
Type: | Permanent |
Reference: | #ML001 |
Company: | Play Braamfontein |
Marketing lead role description:
Company overview:
Play Braam is a vibrant design and creative, property, events, hospitality and media company that is constantly evolving. The inner-city neighbourhood is home to a diverse mix of people, from students and artists to professionals.
We are currently expanding our team and seeking a highly motivated and detail-oriented and organised individual to lead Marketing and Digital Marketing for the company. This role is ideal for someone who has at least 3-5 years’ experience working in a company within the this field, who thrives in a fast passed environment. The individual must be passionate about marketing, driving community awareness, have strong digital skills with a growth mindset.
The role and responsibilities are outlined below this includes but is not limited to:
Role:
Strategic:
- Gain an understanding of the customer needs by analysing insights and conducting customer research.
- Build an annual marketing and digital marketing strategy and present this to senior stakeholders.
- Use social media tools to drive growth and awareness of the precinct.
- Develop an integrated programming calendar ensuring a clear focus throughout the year.
- Deliver post analysis reports for various marketing campaigns to measure success.
- Gain an understand of challenges, priorities and initiatives within the business and find solutions to these.
- Gain an understand of what is happening in the community and beyond, staying up to date with trends and what is relevant.
- Use digital platforms to promote events and sell tickets when relevant.
- Assist the events team with promotions and activations that align with the strategic objectives of the business.
- Execute business objectives to drive revenue
- Ensure all communication adheres to Play Braam standards.
- Carry out weekly walks of the neighbourhood to ensure that it presents accordingly while developing relationships of those in the community, seeking out promotional opportunities and supporting retailers.
- Monitor all digital touch points – Website, social channels, Google platforms, Emails to ensure they are always up to date.
- Build a compelling digital content library to use owned images on all platforms.
- Think outside the box and how to engage customers on a deeper level.
- Practice everyday innovation and problem-solving; identifying opportunities to improve processes.
- Find unique ways to use social platforms to communicate with the audience.
- Curate pop-up experiences with the hospitality and eventing teams that are enticing and engaging to lure in a new audience.
- Practise agility and how to adapt to an ever changing environment.
- Use digital marketing paid budget to engage the audience.
- Nurture community relationships through social media and beyond by always responding to enquiries, accurately sharing information, always being kind and compassionate.
- Work collaboratively with the whole team to develop content and plan and execute activity, including responding to requests and providing feedback in a timely manner.
- Drive public relations opportunities, especially via local media relationships.
- Build an annual marketing strategy and drive its execution
- Build a content library within budget
- Social media management:
- Content creation
- Scheduling posts and stories on all channels – Instagram, Facebook, Twitter, TikTok, LinkedIn and Google Business.
- Growth strategies
- Influencer engagement
- Monitor all social media channels daily for trends, interactions, and opportunities to engage with our audience
- Working on some weekends to oversee activations and attend events to capture content.
- Manage website content and communication
- Deliver monthly newsletters
- Schedule paid digital marketing adverts
- Deliver progress reports
- Meet quarterly KPI’s
Qualifications and skills:
- Bachelor's degree in Marketing & Business or Psychology.
- 3-5 years of experience in a similar role.
- Strong written and verbal communication skills.
- Proficient in using social media platforms and marketing tools - Instagram, Facebook, Twitter, TikTok, LinkedIn and Google Business.
- Proficient in Canva or other graphic design tools.
- Exceptional organizational and multitasking abilities.
- Ability to work collaboratively in a team environment.
- Self-manage time and deliverables.
- Strong copywriting skills.
This position requires full-time on-site presence from the office in Braamfontein Monday – Friday, 9am – 6pm. Working evenings and weekends when required is also a must.
Posted on 19 Jul 11:34, Closing date 17 Sep
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