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Source: © 123rf With Agency Scope SA 2023/2024 fieldwork well into its third month with close to 200 interviews completed, the survey has enjoyed a very good response

Agency Scope SA 2023/2024: A very good response

21 Aug 2023

South Africa's growing love for 'local is lekker' fast food

South Africa's growing love for 'local is lekker' fast food

Insight Survey 21 Aug 2023

Source: © 123rf In On Africa's (IOA), latest publication sheds light on ChatGPT usage and future AI concerns among working South Africans

Half of South Africans have concerns around ChatGPT and AI in the future

17 Aug 2023

Source: © 123rf The Broadcast Research Council of South Africa (BRC) has commissioned a new Television Establishment Survey (ES) as well as other research

BRC commissions television universe update and other research

15 Aug 2023

Source: © UnSplash Ronelle Bester, Red Ribbon Communications, gives 4 steps to enhance your B2B content marketing strategy

4 steps to enhance your B2B content marketing strategy

Ronelle Bester 11 Aug 2023

Source: © Research Gate Traditional Trade has experienced an impressive post Covid-19 resurgence, with good figures in FMCG sales in 2023

A renaissance in SA's traditional trade sector, with 23.6% growth

7 Aug 2023

More findings from Scopen's Agency Scope in Mexico

4 Aug 2023

Source: © 123rf The latest Maps shows consumer behaviour shifts in shopping

Maps shows changes in consumer behaviour, shopping patterns and media consumption

4 Aug 2023

Unravelling the latest trends driving change in the beer industry

Unravelling the latest trends driving change in the beer industry

JNPR 4 Aug 2023

Does SA's growing middle market offer hope for the future?

Does SA's growing middle market offer hope for the future?

BrandMapp 3 Aug 2023

Source: © National Today Scopen has concluded the seventh edition of its biennial study Agency Scope in Mexico

Agency Scope finds Mexican advertisers double digital budget

2 Aug 2023

We still live in a made-up man's world where real women don't fit

We still live in a made-up man's world where real women don't fit

Bathobile Chime, Catchwords 2 Aug 2023

Image supplied. Head of IAB South Africa’s Agency Council and managing director of Machine_ Robyn Campbell examines four trends impacting the digital media industry

#Bookmarks2023: 4 trends impacting the digital media industry

Danette Breitenbach 27 Jul 2023

Source: © 123rf Shop! South Africa and the Institute of Marketing Management (IMM) have formed a partnership

Shop! South Africa and the Institute of Marketing Management join forces

27 Jul 2023

More news

Source: © 123rf With Agency Scope SA 2023/2024 fieldwork well into its third month with close to 200 interviews completed, the survey has enjoyed a very good response

Agency Scope SA 2023/2024: A very good response

21 Aug 2023

South Africa's growing love for 'local is lekker' fast food

South Africa's growing love for 'local is lekker' fast food

Insight Survey 21 Aug 2023

Source: © 123rf In On Africa's (IOA), latest publication sheds light on ChatGPT usage and future AI concerns among working South Africans

Half of South Africans have concerns around ChatGPT and AI in the future

17 Aug 2023

Source: © 123rf The Broadcast Research Council of South Africa (BRC) has commissioned a new Television Establishment Survey (ES) as well as other research

BRC commissions television universe update and other research

15 Aug 2023

Source: © UnSplash Ronelle Bester, Red Ribbon Communications, gives 4 steps to enhance your B2B content marketing strategy

4 steps to enhance your B2B content marketing strategy

Ronelle Bester 11 Aug 2023

Source: © Research Gate Traditional Trade has experienced an impressive post Covid-19 resurgence, with good figures in FMCG sales in 2023

A renaissance in SA's traditional trade sector, with 23.6% growth

7 Aug 2023

More findings from Scopen's Agency Scope in Mexico

4 Aug 2023

Source: © 123rf The latest Maps shows consumer behaviour shifts in shopping

Maps shows changes in consumer behaviour, shopping patterns and media consumption

4 Aug 2023

Unravelling the latest trends driving change in the beer industry

Unravelling the latest trends driving change in the beer industry

JNPR 4 Aug 2023

Does SA's growing middle market offer hope for the future?

Does SA's growing middle market offer hope for the future?

BrandMapp 3 Aug 2023

Source: © National Today Scopen has concluded the seventh edition of its biennial study Agency Scope in Mexico

Agency Scope finds Mexican advertisers double digital budget

2 Aug 2023

We still live in a made-up man's world where real women don't fit

We still live in a made-up man's world where real women don't fit

Bathobile Chime, Catchwords 2 Aug 2023

Image supplied. Head of IAB South Africa’s Agency Council and managing director of Machine_ Robyn Campbell examines four trends impacting the digital media industry

#Bookmarks2023: 4 trends impacting the digital media industry

Danette Breitenbach 27 Jul 2023

Source: © 123rf Shop! South Africa and the Institute of Marketing Management (IMM) have formed a partnership

Shop! South Africa and the Institute of Marketing Management join forces

27 Jul 2023

Source: © University of Pretoria Over 150,000 spazas across the country are conveniently located close to people's homes to serve customers

5 shifts in the informal trading landscape impacting the sector

Sheetal Patel and Mushambi Mutuma, Accenture in Africa 24 Jul 2023

Mystery shopping results now delivered in 24-48 hours by BMi Research

Mystery shopping results now delivered in 24-48 hours by BMi Research

BMi Research 20 Jul 2023

Source: © 123rf The past decade has seen the consumption of alcohol by category change significantly in South Africa

SA's alcohol brand consumption changes dramatically

17 Jul 2023

Report: Journalist response rate to pitches remains under 3%

13 Jul 2023

Source: © 123rf The South African Customer Experience Report has found that consumers no longer have empathy for brands, and instead have developed a striking state of apathy

Consumers settle for good enough while brands create the leaky bucket syndrome

12 Jul 2023

Spotify data: GenZs are listening to Mnike at supper time

7 Jul 2023

Source: © 123rf Already within the first three weeks of fieldwork over 150 marketers committed to an interview for Agency Scope

Agency Scope part of SA agency and marketing industry culture

6 Jul 2023

South African market research agency KLA celebrates 3 years of success with YouGov global partnership

South African market research agency KLA celebrates 3 years of success with YouGov global partnership

KLA 6 Jul 2023

Addressing the information gap in Nigeria's durable and consumer electronics retail market

Addressing the information gap in Nigeria's durable and consumer electronics retail market

NIQ and GfK – an NIQ Company 6 Jul 2023

Source: ©123rf An inaugural report has found that LGBTQ+ visibility in advertising is insufficient

World first LGBTQ+ representation in advertising Index launched

4 Jul 2023

Source: © Egor Kotenko The SA Social Media Industry Report 2023 shows a strong correlation in South Africa between access to social media and privilege.

Social media access in SA linked to privilege, while AI emerges as game-changer

Danette Breitenbach 30 Jun 2023

Seamless omnichannel shopping experience essential for consumers of the future

Seamless omnichannel shopping experience essential for consumers of the future

VML 29 Jun 2023

Brand Finance Media rankings: Twitter down while Google maintains top spot for third year running

27 Jun 2023

Climate change journalism in South Africa misses the mark by ignoring people's daily experiences

Enock Sithole 23 Jun 2023

Warc, Lions and ANA release white paper on culture

21 Jun 2023

Innovative sustainability trends give South Africa's coffee industry a caffeine kick

Innovative sustainability trends give South Africa's coffee industry a caffeine kick

Insight Survey 21 Jun 2023

Image supplied. Key findings of the whitepaper, Making a Promise to the Customer: How to give campaigns a competitive edge was presented at Cannes Lions

#Cannes2023: 4 brand and commercial advantages Promise to the Customer delivers

20 Jun 2023

SADiLaR's Language Resource Repository empowers language research

SADiLaR's Language Resource Repository empowers language research

Birgit Ottermann, North-West University (NWU) 20 Jun 2023

Human8 appoints 11 new partners

Human8 appoints 11 new partners

Human8 20 Jun 2023

The Kantar BrandZ Most Valuable Global Brands 2023

The Kantar BrandZ Most Valuable Global Brands 2023

Kantar 14 Jun 2023

Source © 123rf The face-to-face interviews - approximately 60 minutes in length per professional interviewee - results in a non-biased, academic-style view of the facts for the Agency Scope report

Agency Scope SA 2023-24 field work to begin

13 Jun 2023

Challengers to Watch 2023: Glenmorangie

Challengers to Watch 2023: Glenmorangie

Hugh Derrick, eatbigfish 12 Jun 2023

#TheTownshipCXReport: Brands scale down product sizes to entice budget conscious consumers

Karabo Ledwaba 8 Jun 2023

Challengers to Watch 2023: Genki Forest

Challengers to Watch 2023: Genki Forest

Benjamin Cooper, eatbigfish 5 Jun 2023

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

1 Jun 2023

Challengers to Watch 2023: Ellevest

Challengers to Watch 2023: Ellevest

Zoe Zambakides, eatbigfish 30 May 2023

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