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In brief Digital South Africa

The power of viral marketing worldwide

The voice of the people empowered through the Internet –a Web 2.0 trend – is growing, as exemplified by last week's 1.5 million-signature Avaaz petition to Chinese embassies and consulates around the globe concerning justice for Tibet. Can negative publicity be powerful enough to change Chinese policy? The target is 2 million signatures. Sign the petition here.

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