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In brief Advertising South Africa

CNN, Turkish Airlines to produce Quest's World of Wonder

CNN International Commercial (CNNIC) and Turkish Airlines have entered a sponsorship partnership to produce Quest's World of Wonder. Presented by Richard Quest, the 30-minute show produced by CNN Vision will showcase the airline as a leading global player flying to more countries and international destinations than any other airline.

Quest will visit a different destination every episode, exploring what drives a city and the people who live in it. Turkish Airlines has exclusive advertising on a dedicated online destination within CNN Travel for the show and additional content about the cities that Quest explores. In addition, a Turkish Airlines brand campaign will run across various CNN TV and digital platforms later this year.




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