Subscribe & Follow
Advertise your job vacancies
Trending
Show more
Jobs
- Marketing Coordinator Randburg
- Business Administrator Cape Town
- Senior Brand Custodian - Nutritional Products Pretoria
- Head of Web Design and Development Johannesburg
- Sales Agent Elukwatini
- Remote Copywriter and Digital Marketer Durban
- Marketing Coordinator Johannesburg
- Customer Service (UK Market) Work from Home Nationwide
- Operations Manager NBD - Digital Marketing Agency Pretoria
- Head of PPC Johannesburg
''If it's too loud, you're too old!''
Do I have a dual sense of hearing, or does the volume automatically go up when a TV programme switches to Ad-Mode?
You're dozing peacefully on the couch, to the lulling sounds of the news or The Practice, when suddenly you feel like you've been thrown into a night-club, along with your hangover.
Am I missing something, or are ads programmed to "raise the roof" when they hit your screen? I admit, it is a very clever marketing ploy to grab the viewer's attention, but there most certainly is a downfall - for me personally, I switch channels, or conduct a delightful transaction with my mute button.
Are marketers aware that their few-decibels scheme may cause a new strain of A.D.D. - not ONLY 'attention deficit disorder', but also 'advertisement deficit disorder'......and it's totally voluntary?!
Or do we Blame it on the Bunny (ears)?
