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Upcoming Effie dialogue to focus on influencer marketing and marketing effectiveness

Upcoming Effie dialogue to focus on influencer marketing and marketing effectivenessAssociation for Communication and Advertising

Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency

Wavemaker appointed L’Oréal International Distribution's EMEA media agency

Source: © 123rf Peer reviews continue to gain momentum as a key source of information when making purchase decisions

Part 2: Peer reviews more important for purchase decisions than company information

Source: © WPP At the recent Creative Circle Full Circle held in Johannesburg this year's South African Cannes Lions jury members' gave their insights into some of the world's best advertising campaigns

#Cannes2024: Insights on some of the world's best creative workDanette Breitenbach

Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency

Wavemaker appointed L’Oréal International Distribution's EMEA media agency

8 hours

Source: © 123rf Peer reviews continue to gain momentum as a key source of information when making purchase decisions

Part 2: Peer reviews more important for purchase decisions than company information

1 day

Source: © Dexerto Threads growth has slowed by 90% in August to an average of 440,000 new users per day

Threads growth slows by 90%

7 Aug 2023

Senegal blocks TikTok in widening clampdown on dissent

Ngouda Dione and Joel Kouam 3 Aug 2023

Image supplied. Warc’s Creative Effectiveness Lions 2023 - Insights from the winners, identifies trends and themes common to the award-winning campaigns of this year’s Cannes Creative Effectiveness Lions

#Cannes2023: What an award-winning creative effectiveness entry looks like

2 Aug 2023

Image supplied. Promise agency was named best digital agency at the 2023 IAB Bookmark Awards

#Bookmarks2023: Legacy brands lead the way with digital excellence

Danette Breitenbach 31 Jul 2023

Threads unravels: What this means for brand strategy

Bryan Turner, Clockwork 31 Jul 2023

Image supplied. Cathy Gathu has joined Ogilvy Africa as managing partner

Cathy Gathu appointed Ogilvy Africa's managing partner

28 Jul 2023

Image supplied. Promise agency has been named the IAB South Africa Bookmark Awards, in partnership with Accenture Song, best digital agency

#Bookmarks2023: All the 2023 Bookmark Awards winners

28 Jul 2023

Image supplied. The Bookmakr Finalists Showcase panel with IAB South Africa CEO Razia Pillay (middle) and host, Accenture Song’s Mushambi Mutuma (end right). Thepanelist are: (l to r): Executive creative director at Ogilvy South Africa - Alex Goldberg, EssenceMediacom SA social media director - Luzuko Tena, head of group digital communications Sasol - MJ Khan, senior manager: digital at SuperSport - Rikashni Rangasamy

#Bookmarks2023: The power of purpose-led campaigns - Does your brand have a backbone?

Danette Breitenbach 27 Jul 2023

Image supplied. Head of IAB South Africa’s Agency Council and managing director of Machine_ Robyn Campbell examines four trends impacting the digital media industry

#Bookmarks2023: 4 trends impacting the digital media industry

Danette Breitenbach 27 Jul 2023

Image supplied. The first Bookmarks Finalists' Showcase feature panlists (l to r:) Executive creative director at Ogilvy South Africa - Alex Goldberg, EssenceMediacom SA social media director- Luzuko Tena, head of group digital communications at Sasol - MJ Khan and senior manager: digital at SuperSport - Rikashni Rangasamy

#Bookmarks2023: Inaugural Bookmarks Finalists' Showcase a wealth of insights and engagement

27 Jul 2023

The Creative Circle Full Circle: Happening today!

The Creative Circle Full Circle: Happening today!

25 Jul 2023

#Bookmarks2023: The IAB SA 2023 Bookmark Awards: All you need to know

#Bookmarks2023: The IAB SA 2023 Bookmark Awards: All you need to know

25 Jul 2023

Elon Musk rebrands Twitter to X

24 Jul 2023

Image supplied: Springbok teammates Frans Malherbe, Damian Willemse, Canan Moodie, and Siya Kolisi are joined by The Kiffness in the Green Mamba, the Bok team’s official Toyota Hilux

Toyota South Africa's Springbok The Kiffness campaign resonates with fans

24 Jul 2023

Challengers to Watch 2023: Mastodon

Challengers to Watch 2023: Mastodon

Nick Geoghegan, eatbigfish 24 Jul 2023

Unveiling the overlooked: The key qualitative metrics in influencer campaigns

Unveiling the overlooked: The key qualitative metrics in influencer campaigns

Style ID 21 Jul 2023

Marketers, #DoMore celebrating and collaborating on Biz

Marketers, #DoMore celebrating and collaborating on Biz

Bizcommunity.com 19 Jul 2023

Amazon overtakes Apple, becomes the world's most valuable tech brand

19 Jul 2023

Why copy+paste influencer campaigns don't work

Why copy+paste influencer campaigns don't work

Style ID 19 Jul 2023

Enter the Assegai Awards 2023 and showcase your excellence

Enter the Assegai Awards 2023 and showcase your excellence

DMASA 18 Jul 2023

Miss Albany, the image of joy, shows the power of social media

Miss Albany, the image of joy, shows the power of social media

Danette Breitenbach 17 Jul 2023

#Cannes2023: A shifting Cannes as diversity grows

#Cannes2023: A shifting Cannes as diversity grows

Danette Breitenbach 14 Jul 2023

Always P&G empowers South Africa on Menstrual Hygiene Day with #BloodSisters campaign

Always P&G empowers South Africa on Menstrual Hygiene Day with #BloodSisters campaign

Proctor & Gamble 14 Jul 2023

Transforming likes to sales: Mastering the 6-step influencer marketing strategy

Transforming likes to sales: Mastering the 6-step influencer marketing strategy

Kopano Shimange, Humanz 14 Jul 2023

Source: © 123rf South Africans spend over three and a half hours a day on social media

Social media: A pillar of marketing, not the foundation

Lwandile Qokweni 13 Jul 2023

Threads by Instagram. Source: Supplied

Threads dethrones ChatGPT as fastest consumer app to 100 million

Lindsey Schutters 12 Jul 2023

Image supplied. Tara Turkington CEO of Flow Communications asks to "Thread" or not to "Thread"?...

To "Thread" or not to "Thread"?

Tara Turkington 11 Jul 2023

From insights to influence: Social listening as a tool for social responsibility

From insights to influence: Social listening as a tool for social responsibility

Katherine McInnes, Meltwater 11 Jul 2023

Source: © TikTok TikTok communities, such as BookTok with over has over 1.5 billion video views, offer brands the opportunity to reach consumers

TikTok communities: Aligning with authentic connections in the digital space

Danette Breitenbach 10 Jul 2023

Take control of your future with our step-by-step digital marketing training

Take control of your future with our step-by-step digital marketing training

Yashtech Consulting 10 Jul 2023

More news

Senegal blocks TikTok in widening clampdown on dissent

Ngouda Dione and Joel Kouam 3 Aug 2023

Image supplied. Warc’s Creative Effectiveness Lions 2023 - Insights from the winners, identifies trends and themes common to the award-winning campaigns of this year’s Cannes Creative Effectiveness Lions

#Cannes2023: What an award-winning creative effectiveness entry looks like

2 Aug 2023

Image supplied. Promise agency was named best digital agency at the 2023 IAB Bookmark Awards

#Bookmarks2023: Legacy brands lead the way with digital excellence

Danette Breitenbach 31 Jul 2023

Threads unravels: What this means for brand strategy

Bryan Turner, Clockwork 31 Jul 2023

Image supplied. Cathy Gathu has joined Ogilvy Africa as managing partner

Cathy Gathu appointed Ogilvy Africa's managing partner

28 Jul 2023

Image supplied. Promise agency has been named the IAB South Africa Bookmark Awards, in partnership with Accenture Song, best digital agency

#Bookmarks2023: All the 2023 Bookmark Awards winners

28 Jul 2023

Image supplied. The Bookmakr Finalists Showcase panel with IAB South Africa CEO Razia Pillay (middle) and host, Accenture Song’s Mushambi Mutuma (end right). Thepanelist are: (l to r): Executive creative director at Ogilvy South Africa - Alex Goldberg, EssenceMediacom SA social media director - Luzuko Tena, head of group digital communications Sasol - MJ Khan, senior manager: digital at SuperSport - Rikashni Rangasamy

#Bookmarks2023: The power of purpose-led campaigns - Does your brand have a backbone?

Danette Breitenbach 27 Jul 2023

Image supplied. Head of IAB South Africa’s Agency Council and managing director of Machine_ Robyn Campbell examines four trends impacting the digital media industry

#Bookmarks2023: 4 trends impacting the digital media industry

Danette Breitenbach 27 Jul 2023

Image supplied. The first Bookmarks Finalists' Showcase feature panlists (l to r:) Executive creative director at Ogilvy South Africa - Alex Goldberg, EssenceMediacom SA social media director- Luzuko Tena, head of group digital communications at Sasol - MJ Khan and senior manager: digital at SuperSport - Rikashni Rangasamy

#Bookmarks2023: Inaugural Bookmarks Finalists' Showcase a wealth of insights and engagement

27 Jul 2023

The Creative Circle Full Circle: Happening today!

The Creative Circle Full Circle: Happening today!

25 Jul 2023

#Bookmarks2023: The IAB SA 2023 Bookmark Awards: All you need to know

#Bookmarks2023: The IAB SA 2023 Bookmark Awards: All you need to know

25 Jul 2023

Elon Musk rebrands Twitter to X

24 Jul 2023

Image supplied: Springbok teammates Frans Malherbe, Damian Willemse, Canan Moodie, and Siya Kolisi are joined by The Kiffness in the Green Mamba, the Bok team’s official Toyota Hilux

Toyota South Africa's Springbok The Kiffness campaign resonates with fans

24 Jul 2023

Challengers to Watch 2023: Mastodon

Challengers to Watch 2023: Mastodon

Nick Geoghegan, eatbigfish 24 Jul 2023

Unveiling the overlooked: The key qualitative metrics in influencer campaigns

Unveiling the overlooked: The key qualitative metrics in influencer campaigns

Style ID 21 Jul 2023

Marketers, #DoMore celebrating and collaborating on Biz

Marketers, #DoMore celebrating and collaborating on Biz

Bizcommunity.com 19 Jul 2023

Amazon overtakes Apple, becomes the world's most valuable tech brand

19 Jul 2023

Why copy+paste influencer campaigns don't work

Why copy+paste influencer campaigns don't work

Style ID 19 Jul 2023

Enter the Assegai Awards 2023 and showcase your excellence

Enter the Assegai Awards 2023 and showcase your excellence

DMASA 18 Jul 2023

Miss Albany, the image of joy, shows the power of social media

Miss Albany, the image of joy, shows the power of social media

Danette Breitenbach 17 Jul 2023

#Cannes2023: A shifting Cannes as diversity grows

#Cannes2023: A shifting Cannes as diversity grows

Danette Breitenbach 14 Jul 2023

Always P&G empowers South Africa on Menstrual Hygiene Day with #BloodSisters campaign

Always P&G empowers South Africa on Menstrual Hygiene Day with #BloodSisters campaign

Proctor & Gamble 14 Jul 2023

Transforming likes to sales: Mastering the 6-step influencer marketing strategy

Transforming likes to sales: Mastering the 6-step influencer marketing strategy

Kopano Shimange, Humanz 14 Jul 2023

Source: © 123rf South Africans spend over three and a half hours a day on social media

Social media: A pillar of marketing, not the foundation

Lwandile Qokweni 13 Jul 2023

Threads by Instagram. Source: Supplied

Threads dethrones ChatGPT as fastest consumer app to 100 million

Lindsey Schutters 12 Jul 2023

Image supplied. Tara Turkington CEO of Flow Communications asks to "Thread" or not to "Thread"?...

To "Thread" or not to "Thread"?

Tara Turkington 11 Jul 2023

From insights to influence: Social listening as a tool for social responsibility

From insights to influence: Social listening as a tool for social responsibility

Katherine McInnes, Meltwater 11 Jul 2023

Source: © TikTok TikTok communities, such as BookTok with over has over 1.5 billion video views, offer brands the opportunity to reach consumers

TikTok communities: Aligning with authentic connections in the digital space

Danette Breitenbach 10 Jul 2023

Image supplied. Lebo Moerane, joint head of social at VMLY&R South Africa, takes a first look at Threads and what brands should be taking note of

8 considerations brands need to take note of when looking at Threads

Lebo Moerane 10 Jul 2023

Take control of your future with our step-by-step digital marketing training

Take control of your future with our step-by-step digital marketing training

Yashtech Consulting 10 Jul 2023

Why Meta's Threads app is the biggest threat to Twitter yet

Why Meta's Threads app is the biggest threat to Twitter yet

Lisa M. Given 7 Jul 2023

Meta takes on Twitter with Threads and wins in the market

Meta takes on Twitter with Threads and wins in the market

Lindsey Schutters 6 Jul 2023

TikTok shakes up SA social media 'Big Five'

TikTok shakes up SA social media 'Big Five'

Ornico 3 Jul 2023

Experts say Elon Musk's decisions undermine new CEO. Source: Reuters.

Elon Musk's Twitter rate limits could undermine new CEO, ad experts say

Jody Godoy, Sheila Dang and Akash Sriram 3 Jul 2023

First 1000-influencer activation from Brand Influence and Avon

Brand Influence 3 Jul 2023

MTN SA collabs with Meta to offer users daily free 15MB of Facebook

MTN SA collabs with Meta to offer users daily free 15MB of Facebook

30 Jun 2023

Source: © Egor Kotenko The SA Social Media Industry Report 2023 shows a strong correlation in South Africa between access to social media and privilege.

Social media access in SA linked to privilege, while AI emerges as game-changer

Danette Breitenbach 30 Jun 2023

Decode Communications launches first social media summit for government

30 Jun 2023

Image supplied. Beïnvloedbaar (Influenceable), a new movie, shows the dark side of social media, influence and power

New local movie shows dark side of social media

29 Jun 2023

Brand Influence's Gen Z campaign ignites frenzy for Prime Hydration launch at Checkers

Brand Influence 27 Jun 2023

Let's do Biz