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    Source: © Anne of Carversville Negative social media conversations on Adidas’ decision to drop supermodel Bella Hadid from its SL72 campaign have led to its brand sentiment plummeting
    Adidas' brand sentiment plummets after dropping Bella Hadid 
    Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided
    Premium sports events make brands work harder for fans attention
    Source: © Frenchly On the eve of the Paris Olympics, Neil Jankelowitz group CEO of Mohau Media Group (MMG) unpacks the role of sponsorships and innovative fan engagement
    #Paris2024: The Olympics - A unique sponsorship and innovative fan engagement opportunity 
    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending
    Fueling social entrepreneurs

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    Passport to success

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    13 Aug 2007

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    Sponsor to drive MTV Award winners

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    Airline cleared for take-off to party capital

    2 Jul 2007

    Rock band evolves into brand ambassadors

    29 Jun 2007

    SABC sponsors Grahamstown festival

    27 Jun 2007

    Headline sponsor for Idols outed

    25 Jun 2007

    A finger lickin' good sponsorship deal

    14 Jun 2007

    Tea with a fashionable twist

    12 Jun 2007

    Sponsorships keep the wheels turning

      11 Jun 2007

    Tenth Business Day/BASA Awards winners

    6 Jun 2007

    All aboard the Boks bus
    All aboard the Boks bus

    1 Jun 2007

    Colourful new tenant for soapie mall

    30 May 2007

    Anchor sponsorship for Women's Day Celebration

    29 May 2007

    Sweetening up fashion again
    Sweetening up fashion again

    25 May 2007

    2007 Business Day/BASA nominees

    24 May 2007

    Further investment in rugby

    23 May 2007

    Helping SA's cyclists out

    21 May 2007

    An Olympic sponsorship deal
    An Olympic sponsorship deal

    8 May 2007

    SA blog sponsorship marks new era

    13 Apr 2007

    Bob Woolmer trust fund established
    Bob Woolmer trust fund established

    26 Mar 2007

    Partnership to bring international speakers to SA

    1 Mar 2007

    Beer giant sponsors interactive drama series

    2 Feb 2007

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    Fueling social entrepreneurs

    27 Aug 2007

    Passport to success
    Passport to success

    27 Aug 2007

    A sweet repeat for fashion

    21 Aug 2007

    Time for big dreams in SA

    13 Aug 2007

    Sponsor to drive MTV Award winners
    Sponsor to drive MTV Award winners

    7 Aug 2007

    Fashionably in aid of charity

    6 Aug 2007

    Paralympic team sponsors announced

    31 Jul 2007

    Media partner for inaugural South African Challenge

    11 Jul 2007

    Perfect choice for grooming sponsor

    4 Jul 2007

    Airline cleared for take-off to party capital
    Airline cleared for take-off to party capital

    2 Jul 2007

    Rock band evolves into brand ambassadors

    29 Jun 2007

    SABC sponsors Grahamstown festival

    27 Jun 2007

    Headline sponsor for Idols outed

    25 Jun 2007

    A finger lickin' good sponsorship deal

    14 Jun 2007

    Tea with a fashionable twist

    12 Jun 2007

    Sponsorships keep the wheels turning

     11 Jun 2007

    Tenth Business Day/BASA Awards winners

    6 Jun 2007

    All aboard the Boks bus
    All aboard the Boks bus

    1 Jun 2007

    Colourful new tenant for soapie mall

    30 May 2007

    Anchor sponsorship for Women's Day Celebration

    29 May 2007

    Sweetening up fashion again
    Sweetening up fashion again

    25 May 2007

    2007 Business Day/BASA nominees

    24 May 2007

    Further investment in rugby

    23 May 2007

    Helping SA's cyclists out

    21 May 2007

    An Olympic sponsorship deal
    An Olympic sponsorship deal

    8 May 2007

    SA blog sponsorship marks new era

    13 Apr 2007

    Bob Woolmer trust fund established
    Bob Woolmer trust fund established

    26 Mar 2007

    Partnership to bring international speakers to SA

    1 Mar 2007

    Beer giant sponsors interactive drama series

    2 Feb 2007

    BP to fuel motor expo

    29 Jan 2007

    Official rugby carrier

    25 Jan 2007

    New sponsor for accommodation awards programme

    24 Jan 2007

    Entries open for 2007 Business Day/BASA Awards

    18 Jan 2007

    Sweetening fashion at J&B Met

    16 Jan 2007

    Further boost for soccer development

    7 Dec 2006

    Eastern Cape hospitality institute backs golf event

    6 Dec 2006

    Painting the Southern Cape rugby red

    30 Nov 2006

    Telkom connects with women's golf

    24 Nov 2006

    Key sponsors for Walk-a-Block for CHOC and Hospice
    Key sponsors for Walk-a-Block for CHOC and Hospice

    26 Sep 2006

    SA fashion exploding in Paris

    Vicki Williams 19 Sep 2006

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