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Adidas' brand sentiment plummets after dropping Bella HadidDanette Breitenbach

Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided

Premium sports events make brands work harder for fans attention

Source: © Frenchly On the eve of the Paris Olympics, Neil Jankelowitz group CEO of Mohau Media Group (MMG) unpacks the role of sponsorships and innovative fan engagement

#Paris2024: The Olympics - A unique sponsorship and innovative fan engagement opportunityNeil Jankelowitz

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

BP to fuel motor expo

29 Jan 2007

Official rugby carrier

25 Jan 2007

New sponsor for accommodation awards programme

24 Jan 2007

Entries open for 2007 Business Day/BASA Awards

18 Jan 2007

Sweetening fashion at J&B Met

16 Jan 2007

Further boost for soccer development

7 Dec 2006

Eastern Cape hospitality institute backs golf event

6 Dec 2006

Painting the Southern Cape rugby red

30 Nov 2006

Telkom connects with women's golf

24 Nov 2006

Key sponsors for Walk-a-Block for CHOC and Hospice

Key sponsors for Walk-a-Block for CHOC and Hospice

26 Sep 2006

SA fashion exploding in Paris

Vicki Williams 19 Sep 2006

Product placement in South Afrocentric films

Vicki Williams 22 Aug 2006

Bed race - no previous driving experience required

Bed race - no previous driving experience required

18 Aug 2006

Naming rights to V&A Waterfront Amphitheatre available

Naming rights to V&A Waterfront Amphitheatre available

Vicki Williams 15 Aug 2006

Pitstop on SABC 2 looking for sponsorship

Vicki Williams 7 Aug 2006

Sponsorship renewal looks beyond 2010

25 Jul 2006

South African designers fight back

South African designers fight back

Vicki Williams 11 Jul 2006

Elle takes African fashion to Paris

Elle takes African fashion to Paris

rainmakers 5 Jul 2006

National Lottery takes SA to Korfball Commonwealth Games

National Lottery takes SA to Korfball Commonwealth Games

25 Jun 2006

My other car is a pram

My other car is a pram

22 Jun 2006

The importance of leveraging sponsorships

14 Jun 2006

Lend your hands on Women's Day

7 Jun 2006

Soccer World Cup campaign to combat African poverty

9 Apr 2006

Motorola sponsors Robbie Williams tour

29 Mar 2006

Fashionably sporty collaboration to continue until 2010

28 Mar 2006

An Afrikaans renaissance

23 Mar 2006

Canderel headline sponsor of ByCaprice Lingerie Global Premiere

23 Mar 2006

Sponsoring fashion, growing the economy

22 Mar 2006

Kitting out the nation for 2010

16 Mar 2006

Absa renews Fedhasa sponsorship

15 Mar 2006

More news

BP to fuel motor expo

29 Jan 2007

Official rugby carrier

25 Jan 2007

New sponsor for accommodation awards programme

24 Jan 2007

Entries open for 2007 Business Day/BASA Awards

18 Jan 2007

Sweetening fashion at J&B Met

16 Jan 2007

Further boost for soccer development

7 Dec 2006

Eastern Cape hospitality institute backs golf event

6 Dec 2006

Painting the Southern Cape rugby red

30 Nov 2006

Telkom connects with women's golf

24 Nov 2006

Key sponsors for Walk-a-Block for CHOC and Hospice

Key sponsors for Walk-a-Block for CHOC and Hospice

26 Sep 2006

SA fashion exploding in Paris

Vicki Williams 19 Sep 2006

Product placement in South Afrocentric films

Vicki Williams 22 Aug 2006

Bed race - no previous driving experience required

Bed race - no previous driving experience required

18 Aug 2006

Naming rights to V&A Waterfront Amphitheatre available

Naming rights to V&A Waterfront Amphitheatre available

Vicki Williams 15 Aug 2006

Pitstop on SABC 2 looking for sponsorship

Vicki Williams 7 Aug 2006

Sponsorship renewal looks beyond 2010

25 Jul 2006

South African designers fight back

South African designers fight back

Vicki Williams 11 Jul 2006

Elle takes African fashion to Paris

Elle takes African fashion to Paris

rainmakers 5 Jul 2006

National Lottery takes SA to Korfball Commonwealth Games

National Lottery takes SA to Korfball Commonwealth Games

25 Jun 2006

My other car is a pram

My other car is a pram

22 Jun 2006

The importance of leveraging sponsorships

14 Jun 2006

Lend your hands on Women's Day

7 Jun 2006

Soccer World Cup campaign to combat African poverty

9 Apr 2006

Motorola sponsors Robbie Williams tour

29 Mar 2006

Fashionably sporty collaboration to continue until 2010

28 Mar 2006

An Afrikaans renaissance

23 Mar 2006

Canderel headline sponsor of ByCaprice Lingerie Global Premiere

23 Mar 2006

Sponsoring fashion, growing the economy

22 Mar 2006

Kitting out the nation for 2010

16 Mar 2006

Absa renews Fedhasa sponsorship

15 Mar 2006

GREE air conditioners keep it cool in Torino

MSC Sports 16 Feb 2006

Puma grabs the Springbok

29 Jan 2006

Corporate sponsors award 2005

22 Jan 2006

Gilbert gear for Bulls

19 Jan 2006

Puma captures SA's Ironman

12 Jan 2006

Pens for pupils

11 Jan 2006

RAM: One great delivery after the other

MSC Sports 12 Dec 2005

World Cup soccer marketing - Puma plenty; Adidas, ja well...

17 Nov 2005

SA Rugby waits for 2011 bid results

10 Nov 2005

Standard Bank and French government to present Picasso in Africa

7 Nov 2005