Deshendri Reddy, brand manager of Canderel, says that the motivation to sponsor the global launch was two-fold. "The association is a great fit between two brands that share similar philosophies in pleasure centricity and poly sensuality.
"Firstly, South Africa is one of Canderel's biggest markets worldwide and we're proud that Caprice has chosen our beautiful country as the global launch pad for her spring collection. Secondly, Caprice epitomises the Canderel woman - successful, career-oriented, independent, astute and ambitious."
The headline sponsorship of the global premiere is the first in a series of strategic marketing initiatives planned by Canderel to further propagate its "growth and dominance" of South Africa, one of Canderel's key markets.
Canderel Presents ByCaprice Lingerie Spring Collection 2006 Global Premiere will feature super model and designer Caprice Bourret's new collection of feminine lingerie, available exclusively at Edgars.
