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×![Issa Sikiti da Silva](https://biz-file.com/b/1102/49315-208x117.jpg?2)
Customer loyalty: invest in it, but don't over-invest
Dave McMillan, Carolyn Costley and Michele Akoorie 7 Nov 2007
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![Howard Badler](https://biz-file.com/b/0711/11701-208x117.jpg?2)
The right way to complain
Howard Badler 30 Aug 2007
Create an experience customers want
Roger Strain 10 Jul 2007
![Chris Moerdyk](https://biz-file.com/b/1709/63315-208x117.jpg?3)
![Chris Moerdyk](https://biz-file.com/b/1709/63315-208x117.jpg?3)
![Chris Moerdyk](https://biz-file.com/b/1709/63315-208x117.jpg?3)
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![Issa Sikiti da Silva](https://biz-file.com/b/1102/49315-208x117.jpg?2)
Customer loyalty: invest in it, but don't over-invest
Dave McMillan, Carolyn Costley and Michele Akoorie 7 Nov 2007
![Increase direct mail response rate by 30%](https://biz-file.com/c/0710/10822-208x117.jpg)
![Howard Badler](https://biz-file.com/b/0711/11701-208x117.jpg?2)
The right way to complain
Howard Badler 30 Aug 2007
Create an experience customers want
Roger Strain 10 Jul 2007
![Chris Moerdyk](https://biz-file.com/b/1709/63315-208x117.jpg?3)
![Chris Moerdyk](https://biz-file.com/b/1709/63315-208x117.jpg?3)
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You can fire customers
Peter Gilbert 9 Jan 2006
![](/res/img/s.gif)